The average American woman is 5'4″ tall and 58.3 percent of them wear a D cup bra or larger, according to Mys Tyler Insights 2024.
Just over half (52.1 per cent) of Australian women wear a dress size 16 or larger, with 67 per cent of them wearing a size 14 or larger. More than a third (36.9 per cent) of Australian women are plus-sized. Only 9.1 per cent of them are a regular size (size 4-8) and more than half (53.9 per cent) are a medium size (size 10-16), the survey found.
While social commerce platform Mys Tyler recently revealed that 54.4 percent of American women, 36.9 percent of Australian women, and 47.4 percent of British women are plus-sized, only 0.8 percent of looks at New York Fashion Week Fall/Winter 2024 and 2.4 percent of looks at London Fashion Week were plus-sized. This implies that most brands are overlooking plus-sized women.
Almost half of Australian women describe their figure as curvy and the most common bra cup size worn by Australian women is DD.
While 47.4 per cent of British women are plus-size and the average dress size in the UK is between 16 and 18, just 2.4 per cent of looks at London Fashion Week were plus-size.
The average bra cup size worn by these women is between a DD and an E and the majority of these women (58.5 percent) wear a DD cup or larger.
The average height of women in both Australia and the UK is 1.65m.
“Despite representing a significant portion of the population, most brands still overlook ‘plus-size’ women, and even in 2024, size-inclusive representation is sorely lacking on the runways and in advertising,” said Mys Tyler founder Sarah Neill.
“Our community continues to share with us the challenges they face when shopping in stores and online,” it said on the platform’s website.
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