Pitti Uomo and Milan Men's Fashion Week announce a highly international line-up

Following London Fashion Week, Italy will become the home of men's fashion starting Tuesday, June 11. The men's fashion marathon for spring/summer 2025 will continue first in Florence, with the Pitti Uomo show scheduled for June 11-14, then with Milan Fashion Week. from June 14 to 18. The latter promises to be an intense edition, with a large number of designers and brands from London and Paris, such as Marine Serre, Pierre-Louis Mascia, Paul Smith, Martine Rose and Dunhill.

Pitti Uomo, the world's leading men's fashion fair, will welcome nearly 800 exhibitors, 43% of them from outside Italy, and will feature numerous international events and projects, including the 'China Wave' initiative, that showcases “the best of contemporary fashion.” Chinese men's fashion. 'China Wave' is jointly organized with the China National Clothing Association and will feature seven brands selected by the China International Fashion Fair: Valleyouth, K-Boxing's KB Hong, Raxxy, JDV, Fenggy, Blackhead and Keyone of Hattershub.

Emerging international designers will appear at Pitti Uomo in the 'S Style' section, which returns after a hiatus in January, showcasing 10 promising and directional sustainable brands: Buzigahill from Uganda, Caoimhe Dowling from Denmark/Ireland, Denzilpatrick from the UK. , Guido Vera from Chile, Permu from China, Unsung Weavers from Greece and four Italian labels, Domenico Orefice, Florania, Via Piave 33 and Tolo.

The 106th edition of the show will once again feature the J Quality Factory Brand Project, a celebration of the excellence of Japanese craftsmanship, and the Scandinavian Manifesto, organized with the Copenhagen International Fashion Fair (CIFF), a dynamic Danish fair that also will be present in Milan with the CIFF. Exhibition halls. Pitti Uomo will continue its collaboration with Promas, the French men's fashion promotion office, which will present, in collaboration with DEFI, 33 French brands at the Fortezza da Basso in Florence. Among them, established names such as Blanco, Hartford and Eden Park give way to a new generation of brands, such as Ouest Paris by designer Arthur Robert and Valette Studio by Pierre-François Valette, both invited by Pitti Uomo for a second season.

French and British names in the foreground

Pitti Uomo's 2024 summer session will pay an unprecedented tribute to French creativity, inviting as guests of honor Marine Serre, who will perform on the evening of June 12, and illustrator Pierre-Louis Mascia, who will present his first show the next day. On Tuesday the 11th, the day of the opening, there will be an essential special presentation by Paul Smith, who usually exhibits in Paris and who this time misses the French capital.

Another British designer, Martine Rose, one of the stars of Pitti Uomo in January 2023, will appear at Milan Fashion Week. She joins the official calendar of Milano Moda Uomo, one of the many British brands included this season. The Jamaican-born designer is considered one of the most interesting new names in men's fashion and will show on Sunday, June 16, right after the traditional British brand Dunhill.

Dunhill, owned by the Swiss luxury group Richemont, will debut on the Milanese catwalks, under the auspices of creative director Simon Holloway, presenting its second collection for the occasion. Martine Rose and Dunhill will walk alongside another renowned British label, JW Anderson, a regular in Milan. Like JordanLuca, a London-based brand that has thrived in recent seasons. Another regular at London Fashion Week, the Georgian brand David Koma, has chosen Milan to launch its men's line, with a presentation scheduled for Saturday the 15th.

Otherwise, the schedule for Milan Men's Fashion Week seems quite light, with 20 physical shows (compared to 22 last season), including a Giorgio Armani double, out of a total of 84 events, of which which will mostly be presentations and special events. Added to these are four digital shows, including the inaugural appearance of the Chinese label Valleyouth, and some off-schedule shows.

Besides Armani, the only other big Italian names showing their menswear in Milan are Prada, Dolce & Gabbana, Gucci, Fendi, Dsquared2, Zegna and Moschino. The latter will begin on Friday, June 14 with a return show featuring the first collection designed by new creative director Adrian Appiolaza.

Other names enshrined in the calendar include Neil Barrett, Magliano, back in Milan after performing in Florence last winter, and Massimo Giorgetti's MSGM, which will celebrate its 15th anniversary with a mixed show billed as one of the highlights of week.

On the other hand, six brands will miss this edition of Milan Fashion Week: Stone Island, Federico Cina, Andersson Bell, the South Korean brand DoHun Kim that is leaving after two seasons, the Italian-Chinese brand Pronounce, which debuted in Italy last season and this time has opted for a presentation, K-Way, a regular at winter fashion week, and Philipp Plein.