Pierre-Louis Mascia will host the inaugural parade at Pitti Uomo

Following in the footsteps of French designer Marine Serre, Pierre-Louis Mascia is the featured talent in the upcoming summer edition of Pitti Uomo. As a faithful exhibitor at this leading men's fashion event, scheduled in Florence from June 11 to 14, Mascia is ready to elevate his participation by orchestrating his first show at the venue.

The event, dedicated to its Spring/Summer 2025 collections for men and women, is organized in collaboration with Pitti Immagine and is scheduled for Thursday evening. The show will take place in a “very evocative” environment yet to be revealed.

“I am incredibly excited to show my collection in this completely new format, particularly at Pitti, which over the past 16 years has been instrumental in the launch of numerous collections of mine,” commented Pierre-Louis Mascia.

Started with a focus on scarves, Mascia has gradually expanded its reach and evolved into a lifestyle brand offering a wide range of clothing and accessories. He is particularly recognized for his use of collage techniques to craft his designs, which are subsequently transferred to wearable garments.

“This is a great opportunity to share my passion for all things beautiful and express my creative vision that encompasses nature, culture, art and fashion. I will do my best to create something truly unique, unexpected and surprising,” he said. aggregate.

“The event strategy devised by Pierre-Louis Mascia for next June reflects his deep connection with Florence and Pitti Uomo. From the beginning, we have believed in the uniqueness of his vision, which is transmitted through a powerful stylistic signature , distinctive collections, graphic floral patterns and prints, archival research and excellent materials,” highlighted Antonio Cristaudo, director of marketing and development at Pitti Immagine.

Hailing from Rodez, where he studied Fine Arts, Mascia, who now operates in Toulouse, initially made his mark as an illustrator, notably collaborating with luminaries such as Yohji Yamamoto and Romeo Gigli. Former artistic director of the Parisian accessories fair Première Classe for nine years, he has also collaborated with renowned footwear brands such as Robert Clergerie, Stéphane Kelian and Arche. In 2007, he ventured out alone and launched an exclusive collection of silk scarves printed by Como silk printer Achille Pinto, who, in 2018, also became his financial partner.