PDS will acquire George@Asda's existing sourcing operations in Türkiye. As part of the acquisition, the dedicated team and infrastructure based in Istanbul will provide “sourcing as a service” within the EMEA region for the apparel, footwear and accessories categories. In our 20 years of fruitful collaboration, this is the second exclusive agreement between George@Asda and PDS, as PDS consolidated an exclusive agreement and dedicated operations in Dhaka, Bangladesh, catering to clothing, footwear and accessories sourced from Bangladesh and India in 2022.
PDS Limited extends its partnership with leading UK and European retail chain Asda's exclusive fashion brand 'George'. By acquiring George@Asda's sourcing operations in Turkey, PDS aims to provide “sourcing as a service” within the EMEA region. This marks the second exclusive agreement following PDS's dedicated operations in Bangladesh and India in 2022.
Speaking of expansion, Pallak Seth, Executive Vice President, PDS “Building on the success of our partnership with CSS in Bangladesh and India, we have expanded our reach to Turkey with Collective Near East. We are very confident that Collective Near East will be beneficial to both our colleagues and providers who partner with PDS. “Our vision is to establish a forward-thinking, transparent, proactive and world-class sourcing service that seamlessly integrates with George’s goals and ethos.”
Sanjay Jain, Group CEO, PDS added: “Being a global platform, we provide customized solutions to leading brands and retailers. After a successful partnership with George and CSS for 18 months, we are expanding our service offering into new territories. “This expanded partnership has strengthened our confidence in our long-standing alliance as the George and PDS teams work together to deliver superior products backed by our expertise in global fashion trends.”
Launched in 1989, 'George', a mass market fashion brand in the UK, is now sold in over 560 stores and through George.com, which is one of the fastest growing online fashion companies and serves more than 800,000 customers per week. Exclusively at Asda, the UK's leading supermarket chain, 'George' has helped lead the changing face of British fashion over the past three decades and has become one of Britain's largest fashion retailers.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fiber2Fashion News Desk (HU)
