The male clothing catwalk season next month will welcome Saint Laurent along with five other key labels. In a week, we will also see the debut of Hot Newcomer Kartik Research. The next season of male clothing in Paris extends from Tuesday, June 24 until Sunday, June 29.
Saint Laurent returns to the official season of Paris male clothing after a several seasons pause. The house made a more recent male clothing show during the Paris Haute Couture season at the end of January and, in recent years, it frequently left Paris for shows in locations from Italy to the United States.
Saint Laurent, owned by Kering, will organize his show on Opening Tuesday, three hours before Louis Vuitton, the LVMH brand which is the largest luxury brand. The six-day season will also include new appearances of Craig Green, Dries Van Noten, Études Studio and Wales Bonner, according to the provisional calendar published Friday by the fédération of the Haute Couture et of the mode-the governing body of French fashion.
In another first, Top Paris Fashion College IFM will debut its first set show during the male clothing calendar. The season will also feature debut presentations in Camiel Fortgens, Camperlab and P. Andrade. Four Marques will return to the French season with live presentations: Bed Jw Ford, Bode, Mr. Saturday and Seakake.
In total, there will be 40 parades and 30 presentations in the official calendar.
The sphere, the fashion incubator supported by the FHCM and organized in the Palais de Tokyo, will introduce two new talents: MOUTY and VICTOR KOCELLY, while five other brands will return: Cachí, La Cage, Creole, Lazoschmidl and Ouest Paris.
Wait six days agitated with MEGA shows as Dior Homme and Hermès, famous avant -garde labels such as Comme des Garçons, Yohji Yamamoto and Rick Owens, and which labels such as Willy Chavarria, Ami and Kolor.
With Paris waiting for another rich season of international and directional male clothing, we talked to Pascal Morand, the executive president of the FHCM, about the unique position of Paris in the fashion ecosystem.
Fashion Network: Why do you think Paris retains such a magnetic attraction for designers and brands?
Pascal Morand: The appeal of Paris Fashion Week comes from several factors. First, this is due in the first place to the presence of the most emblematic fashion houses and the promising emerging brands from all over the world. They work in close link with a full fashion ecosystem, gathering a complete range of competitions, including journalists, buyers, press offices, production houses, influencers, glamorous equipment and talents, but also the entire creative community with visual artists, photographers, filmmakers, musicians, etc.
The Federation and the Executive Committee are committed to contributing actively to the success of this large event and multiple parameters. Ensures the position of the official calendar, which is the core of the Paris Fashion Week. It benefits from the support of its official partners. Carefully organize the selection of guests through their selection commissions, which are renewed every season.
An additional factor is the Parisian historical flavor: Paris has a long -standing tradition of welcoming the arts around the world. Finally, the appeal also comes from the economic and cultural dynamics of the city, with Paris Fashion Week as a cultural event and a key platform for economic relations.
FN: What are some of the programs that are most excited to see?
P.M: The strength and richness of Paris Fashion Week lie precisely in the diversity of their proposals, creative vision and fashion identities, from large houses to emerging designers. The newcomers this season are for the Kartik Research program and for the presentation format, Camiel Fortgens, Camperlab and P. Andrade. The official calendar also appreciates the returns of Saint Laurent, Craig Green, Dries Van Noten, Études Studio and Wales Bonner.
FN: In recent years, there have often been as many presentations as track shows in male clothes. Have you been able to increase the proportion of shows in the next season?
P.M: We are witnessing great vitality both in shows and in presentations. The question is not about increasing the number of shows, but finding the most relevant format for each house. From the pandemic, we gather the presentations and shows in a unique calendar and, therefore, several brands choose to make presentations, since sometimes they find it more appropriate to show their collection in this way. Anyway, the balance between shows and presentations is scrupulously controlled by the male clothing committee.
FN: What is the economic impact of the season in Paris or France?
P.M: The economic impact is multifaceted. Of course, there is an impact on sales, but there is also the impact on the development and attraction of Paris and France, since Paris Fashion Week implies employment in houses and all creative communities that gravitate around their organization.
And then, it has the impact of influence, which has economic effects and can be measured using a classic marketing concept: gain media value (EMV). Referring in particular to the launch data of Metrics, based on a related concept (average impact value (MIV)), we observe the following amounts of MIV for the last two seasons: $ 303.6 million for PFW® Mass's Fashion Autumn/Winter 2025–2026 and $ 278.3 million for spring/summer 2024, while the amount was $ 50 million in 20 million in 2022) increasing a six -year plane in three years in spring/summer.
FN: How many people, buyers, editors, models, makeup professionals and hair, photographers, Vís, VIP), you estimate to come to Paris for male clothes?
P.M: It is difficult to measure the number of people present during the Paris Fashion Week of male clothing, but we have estimated the number of approximately 5,500, including house staff, French and international buyers, journalists, production houses, press offices, vis, VICS, influencers, talents …
FN: What new measures have introduced the FHCM to support young designers?
P.M: We pursue politics, which has shown that it is worth it. Each season, FHCM offers subsidies for young designers, with the constant support of Defi for French brands and thanks to its background for emerging brands for non -French brands.
In addition, as for each season, the Sphere Paris Fashion Week exhibition hall will take place at the Tokyo Palais from Wednesday, June 25 until Sunday, June 29. Two newcomers, Mouthy and Victor Clavelly, and five brands already present will also show their collections: Cachí, La Cage, Laroschmidl and Ousest Paris.
FHCM is also developing their support to help young designers find locations for their shows and presentations at a reasonable cost. The location of the shows and presentations is becoming a growing problem for which FHCM aims to provide assistance.
In addition, FHCM supports young designers organizing dedicated seminars based on the FHCM team experience, the contribution of external experts and professional associations.
FN: These days, there are often more external fans than professionals inside. Do you worry that the season runs the risk of becoming a circus?
P.M: We are aware of the growing number of external shows of fans, which is a testimony of the growing scope of the Paris Fashion Week, the brightness of the shows and the presence of very renowned celebrities and the interest of a global audience. We are working closely with the Police Professor to ensure shows and outside. We also communicate with the houses about the importance of security outside the show locations and provide them with a security guide.
Also during this fundamental period of Paris fashion, Fashion Network spoke with the CEO of Louis Vuitton, Pietro Beccari, about luxury, loyalty and evolutionary definition of the cultural brand.
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