Paris department stores present their Christmas windows

The race for Christmas window displays has begun: in Paris, department stores have just presented their 2025 Christmas window displays, each with its distinctive style. Here is a summary of the creations that illuminate the capital.

La Samaritaine: Paris M'Emballe

Founded in 1870, La Samaritaine remains a symbol of Parisian elegance and Art Nouveau. Since reopening in 2021, the department store has established itself as a hub of creativity, combining heritage with immersive experiences. This year, you're going all out for the holiday season, putting the art of gift-giving at the heart of your world.

For Christmas 2025, La Samaritaine presents “Paris M'Emballe”, a theme built entirely around the ribbon, a universal symbol of gift-giving. Unpredictable, undulating and luminous, it runs through every corner of the store.

Moncler and Celine inaugurate this festive period with personalized pop-ups. At level -1, the universe of beauty also has its surprises, with scented spaces and unprecedented installations.

New for 2025: the opening of a Packaging Studio, created in collaboration with Impression Originale. Visitors can learn the art of gift wrapping using fine papers, custom-made ribbons and calligraphy techniques, along with Nona Source, a supplier of recycled fabrics from couture houses.

From December 1 to 24, the traditional Giant Advent Calendar also returns. Every day, a new fashion, beauty or jewelry surprise appears under the glass ceiling. To enter, simply scan your receipt near the Conciergerie to reveal the gift of the day.

The experience continues with installations by visual artist Elsa Tomkowiak, recognized for her explorations of color. It takes over several areas of the store, reinterpreting the theme of the film through an immersive, vibrant and saturated installation, conceived as a celebration of the Christmas spirit.

Finally, pastry chef Nina Métayer sets up shop at La Samaritaine and presents “Destination”, a delicious collection for the holidays. From travel chocolates and cakes to exclusive sweet creations, it offers a sensory journey where emotions and flavors echo each other.

Printemps Haussmann “A Christmas in New York”

Printemps Haussmann, a pioneer among department stores since its opening in 1865, is also one of the most visited each year for its Christmas windows. In 2025, the store adopts a bold theme: “Christmas in New York,” a nod to the opening of its first American address in March, at One Wall Street in the heart of Manhattan. To commemorate this milestone, Printemps has conceived a joyful and energetic transatlantic journey inspired by the city that never sleeps.

This year, mischievous dogs guide visitors from one place to another. Drawn in black and white like a New Yorker cartoon and then handmade from fabric and cardboard, they bring to life 125 animated characters, the result of a year of work and thousands of hours of sewing and assembly. Each dog sports a New York-inspired accessory: an ice skating tutu, a mini hot dog, an oversized scarf or a shopping bag.

The New York theme continues inside the store. On the rooftop, the Patinoire du 7e Ciel, created with Ferrero Rocher, offers a magical experience between Paris and Manhattan, with views of the Eiffel Tower and decoration inspired by Rockefeller Center. At the Bleu Coupole restaurant, two Christmas burgers by chef Xavier Pistol star in a delicious duel between New York and Paris. Pastry chef Bryan Esposito channels the spirit of the Big Apple with a collection of petits choux decorated with New York symbols and a Candy Cake Yule log inspired by the famous candy cane, combining key lime cheesecake, spiced cookie and blueberry jam.

Combining humor, craftsmanship, cultural references and festive colors, Printemps offers a bright and accessible transatlantic Christmas this year, celebrating both the opening of its American store and the magic of the season in Paris.

Galeries Lafayette Paris Haussmann: the most beautiful of gifts

This year, Galeries Lafayette Paris Haussmann immerses visitors in a Christmas poetic workshop. In this imaginary workshop, the elves work around Santa Claus to prepare thousands of gifts. This universe was conceived by illustrator Jeanne Detallante, known for collaborations with houses such as Prada, Miu Miu and Carven. In the shop windows, visitors discover a fairy tale world where elves make gifts for the big night.

Below the Coupole, the imposing Christmas tree attracts everyone's attention. At 16 meters high, adorned with eight kilometers of garlands and wrapped in hundreds of kilograms of ribbons and fabrics, it has also been dressed by Jeanne Detallante. Resembling an enormous gift ready to be unwrapped, the tree becomes the beating heart of the store.

On the roof, the ice rink returns. From December 1 to January 4, visitors can skate in front of the Eiffel Tower and the rooftops of Paris (one of the best views of the capital) amid the New Year's Eve illuminations.

For children, Galeries Lafayette has partnered with Lunii, the audiobook brand. By scanning a QR code in the window, they can listen to a story created especially for the holidays and follow Suzanne and Gaston on a magical adventure inside the store. A Lunii pop-up is also installed in the Children's area until December 24.

Throughout the floors, several gourmet and creative spaces await you. Under the Coupole, Cyril Lignac opens a bar Oursons Guimauve where everyone can create their own box. La Romaine Éditions offers a selection of tableware and decorative objects to dress the festive table. Scottish cashmere house Barrie opens a pop-up showcasing its savoir-faire. And Lenôtre presents an exclusive Yule log, the “Bûche Haussmann”, inspired by its “Train des merveilles” collection, imagined by Guy Krenzer and chef Étienne Leroy, world pastry champion.

Le Bon Marché Rive Gauche is inspired by traditional Alsatian markets

For its 2025 edition, the department store offers a poetic reinvention of the Alsatian markets. From October 25 to December 31, wooden chalets, fairy lights, natural materials and a snowy atmosphere take over the store, transformed into an authentic winter village. The famous central escalator even becomes a cozy village, while golden cobblestones, wooden facades and apron-clad vendors enhance the illusion of a reinvented traditional market.

Inaugurated on November 7, the shop windows on Rue de Sèvres feature a hundred animated rabbits working in various workshops. Some windows are raised so that children can fully enjoy the show. Handbags, wrapping paper and pouches also adopt market codes, with woven wicker motifs or a festive “gazette” style.

Inside, gift ideas abound on each floor. And until December 24, the second floor becomes the go-to place to decorate your Christmas tree. This year, Le Bon Marché presents its own collection of hand-blown and hand-painted glass balls, a line dedicated to department stores and another inspired by La Grande Épicerie.

Four universes structure the selection: the mountains, Christmas night, Santa's workshop and, finally, the pop and playful minimarket.