This opening will mark OVS' second store in India, following its flagship debut in New Delhi in October 2025, and underlines the brand's long-term commitment to the Indian market.
OVS will open its first store in Mumbai on March 14 at Sky City Mall, Borivali, expanding its presence in India after debuting in New Delhi in October 2025. The 11,000 sq ft store will feature women's, men's and children's clothing, including premium brands such as PIOMBO and Les Copains. The move reflects strong initial performance and OVS's long-term growth plans in India.
Spanning approximately 11,000 sq ft, the Mumbai store will introduce customers to OVS' latest global retail concept, designed to offer a modern and seamless shopping experience. Reflecting the diverse fashion sensibilities of Mumbai, where style ranges from everyday comfort to on-trend dressing, the store offers a versatile mix of women's, men's and children's clothing, making Italian style affordable to all. The assortment encompasses affordable everyday fashion from OVS alongside premium and contemporary collections, including PIOMBO, Les Copains, B.Angel, Altavia and OVS Kids, designed to meet the style needs of a wide spectrum of consumers.
Sharing his thoughts on the launch in Mumbai, Sundeep Chugh, CEO, OVS Indiasaid, “The response to our launch in New Delhi has been very positive and has validated our belief that Indian consumers seek global fashion that offers style and value. Mumbai is the natural next step for us, given its strong fashion consciousness and retail maturity. Our vision is to establish OVS as a trusted destination for the entire family, offering a distinctive Italian aesthetic at democratic prices while maintaining high standards of quality and sustainability.”
Carmine Di Virgilio, global retail director of OVS SpA, added: “India represents an important growth market in our international strategy and Mumbai is among the most influential retail destinations in the country. This opening will allow us to further strengthen our global footprint while presenting consumers with a retail experience that reflects our heritage, contemporary Italian design philosophy and commitment to responsible fashion. We are very pleased with our debut in Delhi and the enthusiastic response from a wide range of customers, particularly the younger generations. At the same time, we are actively evaluating additional expansion opportunities across the Indian market to support our strategy of long-term growth.
Globally, OVS operates more than 2,200 stores in multiple markets and has built a strong position in accessible, everyday fashion by combining the excellence of Italian design with quality materials and affordable prices. Sustainability remains central to the brand's approach, with responsible sourcing, recyclable materials, water-efficient processes and transparency.
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Fiber2Fashion News Desk (RM)
