Nordstrom Strengthens Disney Centennial Partnership for Annual Party

While Mickey and Minnie Mouse are sure to be the hit of any party, one thing you won't see the world's most famous mice doing is ice skating. At Nordstrom's annual party at Central Park's Wollman Rink, the duo focused on posing for photos with revelers. For the second year, the Seattle-based retailer turned the famous skating center into a winter wonderland with Santa Claus, dancing elves, a troupe of professional ice skaters and jars filled with hot chocolate.

This year, however, Nordstrom hosted the event with Disney, who partnered with the store on a co-branded and experiential merchandise activation to celebrate the entertainment company's 100th anniversary.th anniversary.

Guests included Nordstrom executives such as Sam Lobban, executive vice president and chief merchandising officer of Nordstrom; Gigi Ganatra, vice president of corporate affairs at Nordstrom; Chris Wanlass, vice president and general manager of Nordstrom NYC; Rickie De Sole, women's fashion director at Nordstrom; Jian DeLeon, director of men's fashion at Nordstrom; as well as designer Cynthia Rowley, Marina Larroudé, Fern Mallis, Coco Bassey, Marina Ingvarsson, model Lauren Chan, artist Aliyah Salmon and designer Clarence Ruth of Cotte D'Armes.

Playing partygoers donned mouse ears and complimentary skates to hit the rink under the cold December night, mugged for the camera with characters straight from the North Pole, played games of skill for Nordstrom products and, for the younger guests, they did DIY. crafts courtesy of Super Smalls, the exclusive children's jewelry brand.

Although it required patience to wait in long lines, guests enjoyed delicious crowd-pleasers such as burgers, tacos, pizza and pastries, washed down with hot cider, a specialty cocktail or the delicious liquid cocoa that came complete with toppings. bar. For those who enjoyed outdoor skating, once the skate dance group took to the ice, they had a front row view of the figure skaters.

Although last night's event was open to Nordstrom guests, the retailer will continue to share its love of skating by sponsoring Nordstrom After School Free Skates, where families involved in the NYC Parks after-school program will have the opportunity to access a free skate at Wollman. Clue. The initiative began last year, began on November 1 and will run until January 1. The partnership with Wollman Rink also includes the Nordstrom Chill Lounge as part of the Premier Pass enhanced skating experience, and any visitor during December will receive a $20 Nordstrom gift card. .

While the collaboration with Disney launched on November 8 and will be available through January 8 online and in stores at 26 select Nordstrom locations, the party was another way to solidify the partnership, featuring product creations with more from 60 suppliers.

Mickey, Minnie along with other Disney characters such as Snow White, Elsa, Moana, Mulan, Tiana, Ariel, Belle, Cinderella, Rapunzel, Winnie the Pooh, Peter Pan, Lilo and Stitch appear on brands such as Wahine, Connor McKnight, Noon Goons, Chopova Lowena, Sandy Liang, Stockholm Surfboard Club, Little Beast, Super Smalls, Baublebar, Samii Ryan, Junkfood, Stoney Clover Lane, Barefoot Dreams, Chewy, Bones Coffee, Homesick, Lego, Mattel, Hanna Andersson and more. covering categories such as men's, women's and designer clothing, home and pets, children and toys, entertainment and games, storage items, beauty and collectibles.

“This holiday season, our customers can immerse themselves in the world and wonder of Disney100 and bring home their favorite characters,” said Olivia Kim, senior vice president of creative merchandising at Nordstrom.

“Disney has created this universe of beloved characters from generation to generation, and I am excited to bring the brand and characters to life at Nordstrom. I have always been a fan of Disney nostalgia and can't wait for customers to experience that and the joy of this collection”.

In fact, customers can not only purchase products featuring their favorite Disney characters, but also interact with them at the special Disney100 pop-up. At the New York City location, visitors discover motion-activated displays featuring characters like Ariel, Cinderella and Elsa that act out different scenes from popular Disney movies or play music. Within the blue-drenched walls is the eclectic variety of products manufactured for the association.

Nordstrom also has a more specific holiday partnership with crystal giant Swarovski, featuring a green crystal-studded installation for its latest Center Stage installment. Brands such as Lovesac, Magniberg, Market and Ugg are among the participants, while others such as Larroudé, Saint Sintra, Stockholm Surfboard Club and Marshall Columbia They overlap with Disney100 suppliers.

These deals are available online and at Nordstrom in New York City, Downtown Seattle, Seattle, WA and South Coast Plaza, Costa Mesa, CA.