As Singapore's newest sports hub, Nike Orchard Road is dedicated to serving a city passionate about sports and staying active. With three levels and 28,000 square feet of space, it is Nike's largest single-brand store in Asia outside of China.
Nike Orchard Road in Singapore, Asia's largest Nike store outside of China, empowers athletes, especially women. With selected products from Nike and Jordan, it offers innovative sportswear and emphasizes the needs of women on the first floor. The Swoosh Studio hosts interactive events and self-expression. The store showcases Nike's dedication to inspiring a love of sport.
Driven by local consumer insights, the store's curated assortment of Nike and Jordan brand footwear and apparel appeals to athletes who care about performance solutions, style and new trends.
“Our Nike Orchard Road store invites athletes from one of the most influential cities in the world to a retail destination that showcases our passion for sport and innovation,” says Frank Ha, vice president of APLA Nike Direct. “This new store's unique product offering, elevated service and member experiences will inspire consumers, especially women, to fall in love with sports.”
Nike believes that women and girls are the future of sport and the brand is committed to creating innovation, design and meaningful experiences for them. That mission is reflected at Nike Orchard Road, where, on the first floor, consumers will see the latest offerings for female athletes, all of which meet athletic style and performance needs. This includes bra and legging destinations that convey product attributes and innovative features more clearly to ensure she gets the fit, feel and support she wants.
Nike Orchard Road is more than a store: it is a dynamic and interactive space for athletes. Consumers will see this come to life at Swoosh Studio, a sports, wellness and creative space designed to help fuel their active lives through classes, workshops and community events with trainers, trainers and local Nike creatives and experts. Additionally, Swoosh Studio style and creativity workshops will be held with a focus on amplifying women's self-expression and confidence in sport and life.
To further fuel self-expression, Nike members can channel their creativity into an immersive Nike By You personalization experience on the third floor of the store. For the store opening, Nike Orchard Road will offer customization options from three Singaporean artists whose Nike designs are inspired by the pulse of sport and the stories of Singapore athletes.
By offering smarter, more personalized exclusive Nike experiences (curated shopping trips, events and localized product assortments), Nike Orchard Road is deepening relationships with its members to build loyalty and help more people win in sport every day . The store showcases the brand's dedication to equipping and empowering athletes, especially women, helping everyone fall in love with sport and movement.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fiber2Fashion News Desk (RM)
