The new brand merges the world class approach to Nike, Inc. for advanced innovation, sports science and athletes with the characteristic style of skims and inclusive solutions for each body, introducing a completely new aspect of training and training and Physical state With a long -term shared vision that celebrates each dimension of athletics, from the elite to everyday life, Nikeskims will create meticulously elaborated coverage products to adapt to each body curve, improving its natural shape.
Nike and Skims have joined to launch Nikeskims, a new active clothing brand that fuses Nike sports innovation with inclusive designs and couims body. Focused on trust, performance and style, brand will offer clothing, footwear and functional and flattering accessories for all women. By launching this spring, Nikeskims aims to redefine the use of fitness with innovation and inclusion.
“We are energized by the opportunity to build a new brand and shake things for the next generation of athletes with nikeskims,” he says Heidi O'Neill, President of Consumer, Product and Brand, Nike, Inc. “This association brings together the best of brands and unlocks an incredible opportunity to interrupt the industry with our passion and shared commitment to innovation. We will invite athletes to sport and movement with a product that makes them feel strong and sexy. ”
The origin of Nikeskims is based on a desire to bring something new and unexpected to an industry that longs for something different and invite a new generation of women to a physical condition with a disruptive product designed to meet their needs both in performance and style. While exploring the options within the Nike portfolio, Inc., covered The inclusion and limits of the breakup.
Nike, Inc. saw an opportunity for something even bigger, giving way to Nikeskims. More than an association, the new brand will establish a new standard in the global fitness and active clothing industry with a wide line of clothing, footwear and accessories. The design of the products will be functional and flattering, will satisfy the unique needs and preferences of women athletes worldwide and revolutionize the way they experience sport and style.
“In the last five years, Skims has redefined the intimate and the landscape of casual clothing, defending inclusion and trust,” he says Jens Gred, co -founder and CEO, Skims. “Now, by associating with Nike, the undisputed leader in sports performance and innovation, we are ready to create a new standard in the active clothing market. This association will train people to move with confidence and express themselves authentically, merging the skim approach to body trust and self -expression with the relentless search for Nike of athletic excellence. “
The Nikeskims approach to product design is inspired and informed by athletes, sport and female form, allowing unimportant quality so that women can move with confidence, from the gym to the study and everyday life. To that end, the brand will make available to all women their preparation and style designs through all women through extended size.
That also means that more women athletes can benefit even more from Nike's different advantages throughout the market, taking advantage of the specific innovation of women of the renowned Nike Sport Research Lab, a growing membership ecosystem and applications that serves millions of women in Everyone and associations with the world. The best leagues, teams, federations and voices in art and culture.
“Nike and Skims share a deep commitment to innovation, inclusion and pushing limits, driven by unwavering belief in the power of women,” he says Kim Kardashian, co -founder and creative director, Skims. “This association is the culmination of that shared vision, which offers a product that is meticulously designed to sculpt and perform for all bodies. Every detail has been obsessed and carefully considered. We are incredibly excited to present our first collection this spring. “
The new brand advances the state of Nike and Skims as disruptors and their obsession to serve women worldwide, taking advantage of skim learning 'Rapid Rise and the history of Advanced Association and Innovation of Nike, Inc.
In addition, Nikeskims is based on the broader dedication of Nike, Inc. when cultivating their women's bus In the industry, along with fresh women's sportswear, styles such as Air Max Muse and Air Superfly, and exclusive silhouettes such as A'one and Sabrina 2.
Both the new brand and Nike's broader commitment, Inc. with innovation in women's service reflect incomparable support of five decades for women's athletes, which reinforces Nike's position as the best defender of the women in sport.
“Nike has always had an unparalleled belief and a commitment to athletes,” he says Amy Montagne, VP/GM, Nike Women's. “No footwear or clothing brand offers the level of support that Nike offers the sport and movement of women. With Nikeskims, we are deepening that support, listening to the voices of our athletes and women around the world and satisfy their needs with a unique and disruptive point of view rooted in strength and style, and fed by two powerful brands known by Innovation and cultural interruption “.
Note: The holder, the ideas and the image of this press release may have been refined by Fiber2Fashion staff; The rest of the content remains unchanged.
Fiber2Fashion News Desk (RM)
