Nautica partners with Olivia Dunne to create women's sportswear

Nautica, a global lifestyle brand, announced American gymnast Olivia “Livvy” Dunne as its new brand ambassador and the new face of its spring campaign for women's sportswear. Committed to inspiring, influencing and impacting the next generation of modern boaters, Nautica's spring collection features Livvy on Nautica.com, Macys.com and select Macy's stores nationwide.

Dunne shared her excitement about the partnership, saying, “I am thrilled to be joining the Nautica family. It is a brand that I have been a fan of since I was little. Nautica aligns perfectly with my lifestyle because it values ​​confidence, versatility and style.”

Dunne is a senior at Louisiana State University and has an impressive gymnastics career. She made history in 2014 as the youngest US athlete to qualify as an International Junior Elite. Making waves as a decorated college athlete, Dunne brings athletic excellence, determination and a massive audience of like-minded people to Nautica.

Nautica introduces American gymnast Olivia Dunne as its new brand ambassador for the spring campaign, showcasing women's sportswear. Dunne's impressive journey from record-breaking youth athlete to decorated collegiate gymnast aligns perfectly with Nautica's trusted values. Her partnership with Nautica aims to inspire and impact a diverse audience.

“We are excited to welcome Livvy Dunne to the Nautica team,” said Stefani Fleurant, Senior Vice President of Marketing and Lifestyle, Authentic Brands Group, owner of Náutica. “Livvy's dedication to her craft and her ability to inspire millions aligns perfectly with Nautica's women's sportswear, a line designed for active, confident women who embrace a lifestyle that seamlessly combines fashion with performance.

In the campaign, Livvy shows off Nautica's spring collection, which features casual ready-to-wear looks that are perfect for the season. The brand created a minimalist ensemble that features open skies and stylized gym equipment to fuse Nautica's spirit with Olivia's. Nautica women's sportswear is designed by G-III Apparel Group (G-III). G-III licenses Nautica women's clothing from Authentic Brands Group.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fiber2Fashion News Desk (RM)




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