Josie Natori's fall collection aimed to celebrate her brand's roots.
Its original 1984 lingerie campaign, “Natori State of Mind,” which Natori was flipping through in its Midtown showroom, became the focal point for how the brand has expanded over time into ready-to-wear. with full circle lingerie details and base layers of the day. tonight.
As seen throughout the campaign, those well-known East-meets-West Natori trademarks (guipure and lingerie lace, scroll and paisley motifs, obi belts and robes) made their way into their fall silhouettes, with modern touches. to radiate ease and versatility. For example, a sleeveless camisole with black lace trim; scrolls cut out, embroidered and appliquéd in many different embellishments (such as a deep red embossed quilted cape); day dresses with ribbed hems and intriguing T-shirts in quilted charmeuse.
“It's more about building your wardrobe with solid colors, not prints, because people want pieces that are versatile and wearable from head to toe,” she said.
Eschewing mostly prints, focus on monochromatic, commercially friendly garments through compact knit, double jersey, quilted charmeuse, boiled wool, leather, synthetic mink and taffeta, textured jacquard, silk charmeuse and vegan lambskin capes.
In addition to its fall collection, Natori will release Year of the Dragon celebratory fashions throughout 2024. The line expands its “Natori State of Mind” with a solid selection of dragon-detailed styles ranging from $32 tights to a $6,500 haute couture caftan. It's even introducing its first unisex capsule of t-shirts, kimonos, pants and obi belts.
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