Names of 2025 Andam Fashion Awards '11 revealed finalists

The 33 jury members have chosen the finalists of the 2025 Andam Fashion Awards. Eleven participants have been preselected for the final round of the 36th edition of the competition of emerging designers. The winners in the five categories of the awards will receive a Swarovski trophy designed by Alexandre Mattiussi, pattern of the Pierre Bergé Award of this edition. On June 30, the finalists will show their labels, arguing their creative and commercial potential.

Grand Prize and Special Prize

The next five labels will compete for the Andam Grand Prix (with a bag of € 300,000) and the Special Jury Prize (for a value of € 100,000). The label of French women, Alainpaul, is defined by their conceptual approach towards the way in which clothes are choreography around the body. When analyzing the essence of the movement, Alainpaul reinvents ballet dance clothes in an urban context, where the concepts of style and desirability coexist.

The second finalist, Zomer, was founded by Danial Aitouganov, a Dutch fashion designer born in Amsterdam with Tartar roots. After seasons in main names such as Alexander Wang, Chloé, Burberry and Louis Vuitton, Aitouganov co -founded his own label in 2023 with the designer Imruh Asha. Zomer is distinctive due to its colors and floral prints.

Egonlab, a label with a “Urbano-Punk Sastrería DNA”, was founded in 2020 by Florentin Glémarec and Kevin Nompeix. Combine the tartan costumes with mole ties, hairy hats and large boots, football stained t -shirts and leather football bags. The exclusive features of Merlll Rogge, the man of the Belgian homonymous designer, are the recycling and unisex designs. It has a fairly classic closet, mixing and combination between urban attire and sportswear. Finally, Willy Chavarria and his homonym label of male clothing originate in Mexico. Its appearance has a sensual and vigorous atmosphere, sports tattoos, open neck shirts and belt pants.

Pierre Bergé Award

Three labels for the Pierre Bergé Award have been preselected, competing for a bag of € 100,000. French designer Burç Akyol and his homonym label have established a dialogue between this and west. Akyol, who grew in France in a community of Maghreb, creates male clothing characterized by sensuality and elegance.

Refined street clothes from Mouth – Moutoso

The second finalist is another homonym label, Jeanne Frot. The designer based in Paris has been creating a sustainable unisex fashion and recycled since 2020, his collections produced in limited volumes. MOUTY is a street clothing label as it was also launched in 2020 and previously backed by the talent program of the Federation of Women Founds ready to use. The latest collection designed by Bertille and Thomas Mouth is strongly influenced by American culture, hip-hop and pop music, and cinema.

Fashion Accessories Award

Three brands compete for the fashion accessories award, with a value of € 100,000. Panconesi was founded in 2018, and considers jewels as spiritual objects to be appreciated as living artifacts. Each piece of jewelry is designed by Marco Panconesi as an extension of its user's body. Sarah Levy designs accessories inspired by contemporary attitudes and behaviors. The Belgian brand has developed a new vocabulary for accessories, mixing crafts with recycling and paying attention to functionality and durability.

Panconesi is on the fashion accessories awards list – PANCONESI

Finally, Phileo was founded by Philéo Landowski in 2019. It brings an architectural perspective to footwear design, and is also active in multidisciplinary projects. It has appeared in artistic collaborations such as the monumental installation of Tadashi Kawamata for Phileo in Dover Street Market Paris in September 2024.

Access to consulting and materials

Whether they win, the 11 preselected labels can take advantage of the experience of several fashion names. For example, Balenciaga will give priority access to their inventory of fabric and raw material as part of the 'Powered By Balenciaga' initiative, launched in 2020. Longchamp will put its latent leather stock and other materials at its disposal as part of the LongChamp Reproductors program, which is introduced in 2019. Sustainable development of the industry. Finally, the Tomorrow Exhibition Room will organize digital tutoring sessions designed to help labels optimize their marketing, commercial and financial strategies.

The French finalists of Andam will also benefit from the priority access to the IFM accelerator program and the financial knowledge of IFCIC.