A new several years with the cloud supplier, Amazon Web Services (AWS), will optimize group operations and quickly scale new brands using AI -based tools.
They must have expanded its association with AWS to accelerate the adoption of AWs in its brands, improving operations, personalization and market speed. IA tools such as Genai and Amazon Bedrock automate the content and translations of the product, while innovations as an Ai Room stylist and a better discovery of products aim to boost the experience and growth of the client throughout the group.
The group already uses AWS cloud services on the PSEHAMS platform. AWS -without cloud technology feeds the highly successful retail market model by facilitating the fastest incorporation of third party sellers, a broader selection of products and a shopping trip effortlessly.
On the basis of this base, they must now deploy advanced technologies such as Generation AI (Genai) to offer commercial value through greater operational efficiency and better customization.
IMPROVEMENT OF THE PURCHASE EXPERIENCE WITH AI
The content generated by AI, promoted by Amazon Bedrock, a fully managed service that facilitates the construction and scale of Genai applications, will allow HaShams Group to automate the descriptions and translations of products through tens of thousands of products, improve the consistency, location and speed to the market.
The automation of product descriptions has made the process 20 times faster. In addition to that, translations into six languages occur automatically, so no additional work is needed. This means that products are ready to sell in different countries much faster, which helps customers everywhere to have access to them before.
In addition, AI Room's interactive stylist from AI of AIHAMS, jointly developed through the AWS prototype investment program, will allow customers to upload a photo, select a design style and receive personalized decoration suggestions, link inspiration directly with bought listings.
Meanwhile, the attribution and taxonomy of products will make search and navigation more intuitive, helping customers discover more relevant products faster.
After a successful initial launch in Anehams and its labels, the group will now embed AWS technology in its other brands, with Boohoo the most recent brand in adopting AWS AI technologies in a matter of weeks.
Dan Finley, CEO of debhams GroupHe said: “Collaborating with AWS is a key part of our long -term strategy to transform HuShams Group into a modern retailer and directed by technology. We have successfully replaced obsolete inherited systems with a scalable architecture and in the cloud that is adaptable, resistant and built to support innovation in the future of the group.
“Our strategic investment in AI and emerging technologies not only future business test, but will create a faster, more intelligent and more personalized experience for our customers. Working closely with a team of AWS engineers and specialists, we not only accelerate our digital road map, but also make them an exciting place to work for the next generation of technological talents.”
Duncan Stewart, head of retail and compacted assets of consumers UK and Ireland, Amazon Web Services He said: “We are delighted to expand our collaboration with Añhams Group as they continue to accelerate its AI adoption. The debhams team has already achieved impressive results, developing a highly innovative digital trade platform on AWS that is a solid example in the retail industry. By leverage the flexibility and staggenable capacity of the cloud, the group of have now from AWS to the construction and innovation of AI de Alle-Poweret and innovation services and innovative services and leverage services and the services of leverage of the things of the cloud, now they have the technological foundations for the construction and innovation of AIT, and the innovative services of leverage and the services.
Note: The holder, the ideas and the image of this press release may have been refined by Fiber2Fashion staff; The rest of the content remains unchanged.
Fiber2Fashion News Desk (RM)
