Moncler Runway Show that will take place in Aspen next January

The United States is more than ever an essential market for luxury brands, where they continue to invest with boutiques and events. An example is Moncler, which is organizing its first fashion parade in the United States.

After Saint-Moritz and Couchevel, the Italian high-end jacket brand has chosen Aspen, the elegant Colorado ski season, which will present on January 31 the new autumn collection 2026/27 by Moncler Grenoble, its most technical line “designed for all aspects of the life of the mountains, both inside and outside the slopes.”

As usual, the label will orchestrate a high -impact event that brings together “an international community around an extraordinary outdoor fashion parade, echoing the Moncler Alpine DNA,” he said.

The brand can certainly have an alignment full of stars, since at its last stop in Grenoble in March, where Anne Hathaway, Adrien Brody and Jessica Chastain, among others, were present, to whom she promises “a weekend of immersion on the snowy stage of Aspen”.

In 2008, Moncler opened his first store in the United States in Aspen. Today, the brand wants to increase its visibility in the American continent, where it is much less represented than in other markets. Their sales there represent 14.2% of their total sales, compared to 50.6% for Asia and 35.2% for EMEA.

Sales in the region reached 147.9 million euros in the first half, 1% more in constant exchange rates in the first half of 2024. But in the second quarter, the increase was 5% “with an acceleration compared to the previous quarter, thanks to an improvement in the direct sales channel.”

Moncler, which has 47 boutiques in the United States, has reviewed its wholesale distribution network there, adjusting its particular ties with Global Saks.

In New York, where it has two directly operated addresses, in Prince Street and Madison Avenue, the Down Jacket label is preparing to inaugurate its largest store in the world in early 2026. A two -story space and 2,200 square meters in 767 Fifth Avenue, in the General Motors building. In the first half of the year, the company opened a boutique at the King of Prussia shopping center in Philadelphia and relocated its South Coast Plaza store to Costa Mesa, California.