Moncler's brand revenues reached 721.8 million euros, 2 percent more in the first quarter of 2025. The direct consumer channel (DTC) of the brand recorded revenues of 630.5 million euros, an increase of 4 percent, despite the volatility of the current market and the exceptionally high comparable base in the Q1 2024, which had registered a strong double fingering growth in all regions in all regions in all regions in all regions in all regions in all regions in all regions in all regions regions
Moncler Group registered income of € 829 million (~ $ 884.3 million) in the first quarter of 2025, 1 percent more at constant exchange rates. The Moncler brand increased by 2 percent, driven by an increase of 4 percent DTC, while Stone Island fell 5 percent despite 12 percent DTC growth. Asia led regional profits, while Emea and America decreased. Resto Ruffini was appointed president as part of the newly appointed Board of Directors.
The physical channel continued to surpass the online channel, whose trends remained weak in the room, particularly in Europe, the Middle East and Africa (EMEA). The wholesale channel registered income of € 91.3 million in the first quarter of 2025, a 5 percent decrease, mainly due to continuous efforts to update the quality of the distribution through greater optimization of the network, said Moncler Group in a press release.
As for Moncler's income in Asia (which includes Asia-Pacific (APAC), Japan and Korea) were 380.8 million euros, 6 percent more. The Chinese continent continued to register growth, despite a very demanding comparable base and the continuous change of Chinese consumption abroad.
The growth in Japan accelerated sequentially, mainly driven by tourist spending, while Korea showed softest trends compared to the previous quarter. EMEA registered income of € 244.3 million, a 1 percent decrease, affected by the negative performance of wholesale sale.
Income in the Americas decreased by 2 percent year -on -year to 96.7 million euros, mainly affected by the negative trend in the wholesale channel, while the DTC performance maintained the year.
As of March 31, 2025, the Moncler Moncler boutiques network counted 284 stores directly operated (two), a net decrease of 2 units compared to December 31, 2024. The Moncler brand also operated 55 stores in Net Chops (SI), a net decrease of 1 compared to December 31, 2024.
Meanwhile, another brand, Stone Island, saw that revenues decreased by 5 percent year -on -year to 107.3 million euros with a solid growth of two digits in the DTC channel that continues a 12 percent increase, driven by growth in all regions, with a higher performance than Asia. The wholesale channel fell by 19 percent year -on -year.
As of March 31, 2025, the Stone Island mono-marca store network included 90 two, without changes compared to December 31, 2024. During the quarter, a remarkable development was the relocation of the flagship store in Paris. The Stone Island brand also operated 11 wholesale mono-marca stores, a net increase of 2 units compared to December 31, 2024.
“The beginning of the year was marked by ongoing macroeconomic and geopolitical complexities, which we continue to browse with a strong operational discipline and a sharp approach to our brand strategy. Remo Ruffini, President and Executive Director (CEO) of Moncler Group.
“In times of growing volatility and unpredictability, we are still more committed to executing our clear long -term vision for Moncler and Stone Island. The recent experience of the Moncler Grenoble brand in Couchevel was a perfect expression of this: a unique event that led the brand to new altitudes, both in terms of product elevation and in the strengthening of authentic relationships with our communities. And innovation with operational flexibility and financial rigor will continue to define our path ahead, ”added Ruffini.
After the appointment of his new Board of Directors, Moncler Group has confirmed the key leadership roles and committees assignments. Resto Ruffini has been appointed president of the company, with Benedetti Marco called Vice President, added the statement.
Fiber2Fashion News Desk (SG)
