As global demand for Miu Miu's distinctive alternative aesthetic continues to accelerate, searches are up 30 percent more quarter-over-quarter (QoQ), said Lyst, the UK-based smart fashion shopping platform in its website.
Italy's Miu Miu took first place on The Lyst Index's list of most popular brands in the third quarter, followed by Spanish luxury fashion house Loewe. Italian luxury fashion house Prada and French luxury house Saint Laurent ranked third and fourth respectively on the list. Paris-based Alaia jumped 12 places to be the fifth most popular fashion brand. Alaia's fishnet ballet flats topped the list of most popular products.
There has been a 109 per cent increase in sales of premium contemporary brands on Lyst over the last 12 months.
Italian luxury fashion house Prada and French luxury house Saint Laurent ranked third and fourth respectively on the list.
But the real success story this quarter is the impressive rise of Paris-based Alaia, which jumped 12 spots to become the world's fifth most popular fashion brand. At the helm since 2021, creative director Pieter Mulier has revitalized the brand while respecting the house's heritage, Lyst said.
The desire for Alaia is deepening; Demand increased 51 percent this quarter, with customers responding to the sensuality and meticulous craftsmanship of Mulier's collections.
Hero Alaia products maintain their prestige; More than a year since the powerful Alaia flat shoes first appeared in the most popular products ranking in the second quarter (Q2) of 2023, the mesh style is the most popular product of this quarter, and the Teckel bags and Le Coeur also continue to drive significant demand around the world.
The September runway season, typically a time of peak inspiration for luxury fashion shoppers, failed to galvanize demand from customers facing rising prices, global economic instability and a darkening geopolitical climate, Lyst noted.
This quarter's data suggests that the aspirational fashion fan is still shopping, but is thoughtful and open-minded when it comes to discovering or rediscovering the brands worth investing in now.
Entering the Lyst index at position 14, Ralph Lauren's product engagement has skyrocketed 151 percent this quarter. A key player in the 'Summer of Sport', high-profile activations at the Olympic Games and Wimbledon attracted global attention and helped the brand capture the global trend for status sportswear.
Other new entrants include contemporary Swedish brand TOTEME, which ranked 16th ten years after the brand was founded by Elin Kling and her husband Karl Lindman, and Victoria Beckham, which ranked 19th with demand driven by trench coats and dresses. .
Under the creative direction of Chemena Kamali, Chloé's boho revival is gaining traction and spurring a halo effect for searches inspired by the brand. Chloé entered The Lyst Index for the first time, at position 20.
Alaia's fishnet ballet flats topped the list of the quarter's most popular products, followed by the Coach Suede Brooklyn shoulder bag and $100 red Puma Speedcat OG sneakers.
Miu Miu boys and girls are wish-listing the $3,050 Arcadie bag, the fourth most popular product this quarter.
Fiber2Fashion News Desk (DS)
