In a quarter marked by global economic uncertainty and changing consumer preferences, Miu Miu has become the most popular brand in the world, claiming its position at the top of the Lyst index for the second quarter of 2025 (second quarter of 2025).
Miu Miu recovered first place in the Lyst index for the second quarter of 2025, driven by its suede logo moccasins. The $ 690 dune sandal of the row became the most popular product, helped by the viral buzz. The shoes dominated, with Adidas, Vibram and Isabel Marant Styles trends. Burberry, Chloe and Cos obtained impulse, while Pucci went out of the Top 20 with the attractive Euro-Nucleus.
The strong performance of the brand was promoted by its exclusive combination of nostalgic preparation and modern advantage, better embodied by its moccasins with the suede logo, which occupied the fourth place among the most demanded products in the room.
Loewe, who maintained the number 1 position in the first quarter of 2025, moved to number 2 this quarter. His artisanal crafts and his strong support of celebrities firmly kept him in the center of attention, maintaining the high interest of the consumer. Saint Laurent remained stable at number 3, reinforced by his acute glamor firm and continuous strength in accessories and footwear.
The row also waves this season, achieving its highest ranking in the index, driven by the viral popularity of the Dunas sandal, now officially the most popular product in the quarter. The Flip-Flop of $ 690 saw a 162 percent increase in searches after the high profile appearance of actor Jonathan Bailey with the style in June, Lyst said, based in London, on his website.
Skims's sleeveless shirt secured second place, reinforcing the brand's lounge clothing domain, while Adidas Sprinter Adidas's shorts were in third place, with a 121 percent increase in demand thanks to their retro fan and celebrity clothing.
The footwear continued to dominate, representing six of the 10 main products. From Isabel Marant's and 2k wedge shoes to V-Soul's floors of Vibram, footwear frenzy indicates a consumer change towards declaration soles, whether nostalgic, based on performance or peculiar.
Burberry returned to the list of more popular brands after an absence of one year, fed by a bold campaign of 'Fría Britannia'. Meanwhile, Chloe saw a 33 percent increase in Lyst searches, and Cos also saw strong Q2 profits. Fast Rising just outside the Top 20, Pucci almost doubled its search volume in the second quarter, driven by the growing popularity of Euro-Núcole beach clothes and Hailey Bieber and Dua Lipa's high profile backups.
Fiber2Fashion News Desk (HU)
