As founder and creative guide, Millie draws on her own experience to deliver fashion that is exciting, attainable and inclusive. At its core, Mills is a love letter to his younger self.
Millie Bobby Brown has launched Mills by Millie Bobby Brown, a fashion line for teens and young women created for Walmart with Delta Galil USA. The debut range covers ready-to-wear, sleepwear and underwear, combining playful silhouettes, feminine details and comfort-oriented design. Inspired by Brown's own fashion journey, the line focuses on inclusivity, self-expression and everyday wear.
“Mills is about embracing those first moments of fashion exploration. I want everyone to feel comfortable and free to find what style makes them feel like the best version of themselves,” she said Millie Bobby Brown, founder of Mills by Millie Bobby Brown. “This collection is made for the fashion-curious girl to play, experiment and make her own selection with a fun selection of color combinations, graphics and special details. It was very important to me that this brand be accessible to millions through our collaboration with Walmart!”
The collection brings a fresh point of view to everyday dressing with flirty cuts and fun, bold details. Delicate and feminine touches such as floral applications, embroidery and lace finishes run throughout the line. Thoughtful designs, such as shorts and built-in bras, offer ease and comfort. Feel-good suits are made to move with you day or night, with comfy pajamas for hanging out with friends and soft loungewear to mix, match and accessorize.
The debut collection features ready-to-wear, sleepwear and intimates, all designed to feel fun and modern. The assortment includes dresses, skirts, tops, jeans, sleepwear, bralettes, panties and matching intimate sets. Prices start at $10.50 for intimates and go up to $26.50 for wide-leg jeans, making the collection an affordable way to shop Brown's style at Walmart.
“Walmart is on a journey to democratize fashion and Mills by Millie Bobby Brown offers the on-trend style and aesthetic our customers are looking for at the incredible prices Walmart is known for,” he said. Ryan Waymire, Senior Vice President of Fashion, Walmart US. “Mills by Millie Bobby Brown is an exciting new brand that represents style and quality and offers tremendous value that only Walmart can offer. We are excited about the launch and know our customers will love it.”
The collection is now available on Walmart.com and in 750 Walmart stores.
The collaboration was facilitated by Millie's licensing agency, IMG Licensing.
Note: The headline, ideas and image of this press release may have been refined by Fibre2Fashion staff; the rest of the content remains unchanged.
Fiber2Fashion News Desk (RM)
