Micam Marks 100A edition with 870 brands and future orientation exhibition

The International Fair dedicated to footwear, MICAM, is preparing to cut the opening tape in its 100th edition, an impressive milestone established in the context of an increasingly complex global market. From September 7 to 9, 870 brands will exhibit in Fieramilano Rho, including 469 abroad, mainly from Spain, Türkiye, Brazil, Germany and Portugal. The event is expected to thank more than 30,000 buyers from 150 countries.

“Micam 100 Will Be a Celebratory Edition, But with a Strong Look to the Future. The Micam Next Schedule is the Evolution of Micam X. The Content is curatized by An Exceptional Partner, Wired Italia, Which Will Delve Into Trends Related To Technological Innovation, Sustainability, and New Consumption Models. We Want Every Visitor to Find Inspiration, Strategic Contacts, and Concrete Tools to Evolve their Business, “Explained Giovanna Ceolini, President of Assocalzaturifici and Micam, A Fashionnetwork.com.

Although the previous show the preview of the spring/summer 2026 of spring/summer 2026, its legacy will be explored through a special exhibition entitled “100 steps in the future”. For each decade, the showcase will have two iconic models: a lifestyle model that reflects everyday trends and a technical sports model that represents innovation and performance.

“The exhibition is a tribute to the history of Micam and, at the same time, a projection in the future of the industry. A path marked by decades about the history of the history of Micam, telling the story of its evolution in taste, technology, design and Italian identity over the world's stage. A shared vision, “Ceolini continued.

MICAM 100 will highlight 12 emerging labels. Among them is plague (France), relaunched in 2022 by co -founder Simon Michel and Rodolphe Stephan, which offers elegant and informal footwear inspired by French art of life. Canella Brand Shoes (Peru), founded by Daniella Pedraglio, 30, who is inspired by Peruvian culture and uses local and ecological materials. Brog (Ireland), created by Brazilian designer Danieli Bergin, combines Irish inheritance with elegance and sustainability, using LWG certified leather and biodegradable containers. Nuosmiq (South Korea) presents designs without gender and recycling projects made of sustainable materials. Then, launched by Soojin Kim in 2020, support the Seongsu-Dong artisans creating handmade shoes that fuse the classic and contemporary design.

The Wuman Nigerian label, founded by Ekwerike Chukwuma, which collaborates with artisans in Nigeria and Kenya, using local materials and traditional techniques; The Dutch brand Sassy Icon, launched in 2022 by Michelle Schager, which combines Dutch creativity with Italian crafts and an approach to the empowerment and social impact of women; and the British Label Marco Castelli Collection, created by the Sicilian model of the same name. That represent Italy are Lancily Milano; Apice, founded by Tsarina Pistonesi, 20, who creates shoes inspired by her family's footwear; Signe; and Servati, which offers 100% recyclable shoes printed in 3D.

It is also possible a focus to the young Italian brands thanks to the collaboration with ICE and Maeci. Participating companies include the next Milano, known for high -performance 3D shoes for sport, lifestyle and work; Steve's, a Turin -based brand, founded in 2022 by the Filippo and Giulia Gandini brothers, which has made sustainability its central value, using materials such as apple peel waste for the upper and alone of rubber 100% biodegradable rubber; and Yu.sh, a luxury footwear company that fuses Florentine crafts with avant -garde technology.

“Investing in new generations and emerging talents is an inevitable priority. The future of the footwear industry depends on our ability to improve talent and promote intergenerational dialogue. Young people provide new ideas, environmental awareness, digital skills and a global vision that can strengthen our knowledge,” Ceolini concluded. “Micam and Assocalzaturifici are strongly committed to the creation of synergies between companies, schools, academies and emerging designers, promoting training paths, shared projects and specific visibility opportunities. Human capital is the true strategic lever to face tomorrow.”