Memo Paris joins the artist Jean Julien for Odéon Fragance Recomm

Memo Paris has taken advantage of French painter and illustrator Jean Julien for a new version of one of his most beloved fragrances, Odéon.

The collaboration sees the Parisian perfume relaunch the aroma, first introduced five years ago, in a limited edition bottle adorned with Jullien's playful touch.

Inspired by the opening of the fragrance of Rose Absolute and Citized Rose, Jullien designed a bottle that remembers the soft pink washing of a Parisian sky.

“Odéon is not a new fragrance for us, it is one of our best selling,” said Memo Paris co -founder John Molloy, Fashionnetwork.com at the relaunching dinner in Paris on Monday night. “It was about returning to life in a way that feels faithful to both the city and the aroma.”

Created by Symrise nose Alseor Massenet, Odéon places his pink facets on a heart of sandalo, cashmeran and patchouli, before establishing himself in a warm base of Tonka Frija, dry amber and musk.

For the relaunch, Jullien also extended his illustrations to a canvas bag and a limited edit canvas notebook, with a capricious character wandered by Paris.

The Soirée celebrating the relaunch welcomed the press, the influencers and the collaborators of the Odéon Theater, the historical milestone that lends its name to the fragrance. The guests had dinner in a three -plates menu cured by the gastronomic study of Balboste, Cril soup, salmon tartar and an infused mousse of Rosas) before a live performance by Olga Maximova by Can Touch This Studio, which created dripping water and the soft touch of roses.

Among the attendees were Sarah Andelman, founder of Colette, whose last collaboration, an exhibition with the farm of the deceased virgil urb, opens at the Grand Palais next week.

Memo Paris, founded by John Molloy and his wife Clara in 2007, has grown from a pioneer of niche in a global perfume house with more than 600 points of sale and six independent boutiques. Reflecting on that trip, John commented: “When we started, niche fragrances were not one thing. Today, people understand and value them, and with Odéon, we can celebrate that.”