Max Mara served what designer Ian Griffiths described “pragmatic feminism” in a splendidly elegant show on Tuesday night inside the Versailles of Italy, reaching its end of the season of large cruise collections.
The juxtapositions ran along the collection and clothing. Inspired by impoverished heroines fighting for a more beautiful life in the post -war Italian neorealist cinema, which led to an excellently elegantly elegant collection of high quality elegance.
Three quarters of the century ago, when Max Mara was founded in 1951, it would have been possible to imagine the characters played by Sophia Loren or Silvana Mangano in films such as “L'Odor di Napoli” or “Riso Amaro” even dreaming of entering the Caserta Royal Palace; A Ginmous structure built by kings of Bourbon that is sometimes called the spectacular time of the Baroque.
However, the opening look presented a model in a pair of shorts such as those used by the steaming and sensual mangane, playing an impoverished peasant who works in the fields of the Po Valley in Riso Amaro. On the other hand, in Max Mara, the same shorts arrived in a new outfit that combined them with a game bra, blazer that flows and thigh dragon boots.
In this aspect and many others, Griffiths joined the north and south in the tailoring, working with Sartoria Cuomo, a Neapolitan tailor to reinvent the local deconstructed male blazer for women. With wide flasses combined with soft silhouettes, where the frown of the seams where the manga meets the shoulder.
The United Kingdom designer also skillfully played with another resource of Naples, Marinella, who provided some charming geometric silks, playing in the motives of Paisley or the Church, and cut the chemicals next to the pool, the floating jackets, the skirts of stopping asymmetric and the falseings that were depressed several Gents in the public.
Pre-show, the 300 guests drank Prosecco, while stars like Sharon Stone, Gwyneth Paltrow, Joey King and Alexa Chung admired the true series of waterfalls one kilometer long, interspersed with five monumental sources, designed by the architect, Luigi Vanvitelli.
Titled “Venus Vesuvian”, in general, the collection referred to the power of clothing, and how great fashion can empower women with themselves.
“I loved the contrast of a woman who descends the incredibly large staircase of the palace, not with a ball dress, but in a modern aspect of Max Mara. And making you feel that she possesses it,” Beamed Griffiths, in a previous view prior to the show.
As always in Max Mara, there were highly authorized coats: creamy puppy clothing cuts with deep patch pockets; Capults without flaps and belts; or impeccable double chest. Looking hyper refined in the remarkable location.
Reggia Di Caserta, as is known locally, is a giant baroque city inside a palace, built to contain king, courts, courtiers and government within 1,200 rooms and 130,000 square meters of space on the floor.
The work began in 1752 under Carlos VII, the king of Naples, who ironically never spent a night at the palace, after abdicating seven years later to become king of Spain. Designed to rival Versailles, the palace possibly contains the most great staircase on the planet. Doublably ironically, it was only completed in 1845, only 15 years before the kingdom was overthrown by Garibaldi in 1860, completing the first stage of the Italian unit with the proclamation of the kingdom of Italy.
The Palace has gone through multiple times, from an aeronautical academy, to be bombarded by the allies during World War II and subsequently looted. Although, very carefully delayed by the Italian state.
What takes it to the beginning of neo -realistic cinema and the heroines that inspired this show, an Italian rectitude meeting of the north and southern sensuality. Although it contains that essential unit: the Italian love of a beautiful figure or always showing the best of oneself.
Riso Amaro was released in 1951, exactly the same year that Achille Maramotti founded Max Mara to create coats and, finally, a wardrobe for modern women. Three quarters of a century later, the Max Mara group has annual sales of more than € 1.9 billion.
“Max Mara is about serving the woman Achille identified, a pragmatic feminist. In Max Mara, we would never discuss the feminist word for years. But then we realized that Max Mara's wife is not a fastener burner, but the woman who wanted to achieve something with her own means,” Griffits concluded, which was applauded to her seat for a seat for a seat for a seat for a seat for a seat for a seat for a seat for a seat for a seat for a seat for a seat for a seat for a seat for a seat for a seat for a seat for a seat for a seat for a seat for a seat for a seat for a seat for a seat for a seat for a seat for a seat for a seat for a seat for dinner Decorated flowers of the flowers and the crystal of the dinner, concluded the dinner of a dinner, for a dinner, for a dinner, for a dinner, for a dinner, for a dinner, for a dinner, for a dinner, for a dinner, for a dinner, for a dinner, for a dinner, for a dinner, for a dinner, for a dinner, for a dinner, for a dinner, for a dinner, for a dinner, for a dinner of dinner, for a dinner of dinner, for a dinner of dinner, for a dinner of dinner, for a dinner of dinner for dinner Celebration Fine vegetables and local Falanghina wine.
Winning each applause, after one of its most succinct and elegant collection for the house.
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