Italian luxury fashion house Max Mara has announced that its resort 2025 show will take place at the Palazzo Ducale in Venice.
“We are pleased to announce that the Max Mara Resort 2025 collection will be exhibited in Venice, at the Palazzo Ducale, on Tuesday, June 11, 2024,” the house said in a statement on Monday.
This historic site, also known as the Doge's Palace, is a masterpiece of Gothic architecture and a symbol of Venice's rich cultural heritage.
The announcement follows the success of Max Mara's previous touring shows in Stockholm and Lisbon. Both shows won praise for their modernist takes on resort wear.
In Stockholm, designer Ian Griffiths presented a collection inspired by Scandinavian culture and the region's special place in women's empowerment. Meanwhile, in Lisbon, Griffiths explored erotic feminism with a collection motivated by Natália Correia, the famous Portuguese freethinker, artistic grande dame and café society star.
Max Mara's tradition of selecting novel and historically significant venues for its shows continues with this announcement. With the Resort 2025 collection, Max Mara is expected to continue its legacy of timeless elegance, showcasing innovative designs that reflect the brand's dedication to quality and craftsmanship.
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