Esplanade Park in the heart of Helsinki will bloom during Marimekko Day on May 17, when Marimekko invites its community to enjoy colorful and inspiring summer fashion featuring the 60-year-old Unikko print. In addition to Marimekko's Spring/Summer 2024 collection, the open-to-all fashion show features live music by Arppa and the band to accompany the models. The event is organized by Marimekko President and CEO Tiina Alahuhta-Kasko and journalist Maria Veitola.
Celebrated globally, Marimekko Day brings Tokyo its iconic outdoor fashion show. The event, in honor of the 60th anniversary of the Unikko print, fuses femininity with utilitarianism in its Spring/Summer 2024 collection. Esplanade Park in Helsinki will host shows on May 17, while the debut in Tokyo will be on May 18, marking Marimekko's focus on Asian growth.
In honor of the 60th anniversary of Marimekko's most beloved print, Unikko, the Marimekko Day fashion show will also extend to Tokyo for the first time on May 18. During the strategic period 2023-2027, Marimekko is focused on expanding its growth with Asia as the most important geographic area for international growth.
“Marimekko's tradition of fashion shows open to all crystallizes our brand's message of joy and empowerment, and has done so since 1992. As we celebrate the 60th anniversary of our most iconic and globally recognized print, Unikko, we wanted to extend Marimekko Day. to one of our key cities. “Marimekko has a strong community in Japan and we are excited to bring this beloved tradition to Tokyo for the first time,” says Tiina Alahuhta-Kasko, President and CEO of Marimekko.
Marimekko's Spring/Summer 2024 collection brings joy to summer days.
The collection seen during Marimekko Day fuses feminine minimalism with modern, utilitarian workwear, both equally representative of the brand's rich design heritage. The Unikko print is also celebrated in the collection in more ways than one, including different scales, placements, color combinations and techniques.
“The Spring/Summer 2024 collection reflects Marimekko's mission to bring joy to people's everyday lives through bold prints and colors, which also creates the perfect summer wardrobe. The collection includes colorful and relaxed poplin dresses, skirts, shirts, coats, pants and shorts to easily layer with other layers, making it easy to create different looks,” he adds. Emmakaisa Kirves, design director of ready-to-wear, bags and accessories at Marimekko.
The Marimekko Day parades will take place in Helsinki's Esplanade Park on Friday, May 17, 2024 at 12, 1:30 p.m., 4 and 6 p.m.
The Tokyo Summer Fashion Show, open to the press, influencers and public, will take place on Saturday, May 18, 2024.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fiber2Fashion News Desk (RM)
