Marimekko approaches its market areas through key cities. Paris is one of the most important cities of the global fashion scene, and its impact in terms of building awareness and positioning of the brand extends beyond Europe to Asia and North America. This means that the flagship store in Paris supports the widest scale of the Marimekko brand phenomenon and long -term growth in different international channels and markets.
Marimekko will open his first flagship store in Paris in the fall of 2025 in Le Marais, showing his impressions, lifestyle and concept of new store inspired by his Helsinki textile factory. Serving as a center for the culture of the brand, events and community, it will boost global growth. The emerging windows in Le Bon Marché and Galeies Lafayette will precede the opening, strengthening the presence of Paris of the brand.
“Our flagship store in paris, inspired by the architecture of ur textile printing factory in helsinki, Finland, and representing Our Latest, Ever Evolre Store Concept, Will Be a Showcase for Marimekko's Art of Printmaking and Optimistic Lifestyle Philosophy In One of The World ' Most Important Fashion Capitals. Noora Laurila, senior sales vice president of the Marimekko West region.
The opening of the flagship will be preceded by the launch of emerging stores in the iconic departments and braking by tourists Le Bon Marché and Galeies Lafayette, strengthening the presence of the brand in Paris.
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Fiber2Fashion News Desk (RM)
