“Indonesia's rapidly growing market offers exciting opportunities for Marimekko. With an estimated population of nearly 42 million residents, the country's capital, Jakarta, is currently the most populous city in the world, and the growing appetite for interesting designs is driving the growth of the fashion market. The Philippines, on the other hand, is an attractive developing market for Marimekko, and we see this as a good time to introduce our brand to consumers and gain experience. We are eager to introduce the joyful lifestyle concept. of Marimekko for customers in these countries,” says Natacha Defrance, Senior Vice President of Sales, Eastern Region, at Marimekko.
Marimekko is expanding its presence in Southeast Asia by entering Indonesia and the Philippines, with the first stores scheduled to open in summer 2026, through local franchise partners. A flagship store will launch in Jakarta, while store-in-shops will debut in Manila, reinforcing the brand's regional presence and supporting its 2023-2027 strategy to scale growth in key Asian markets.
In Indonesia, Marimekko's flexible franchise partner is PT. Panen Lestari Indonesia, member of the PT. Mitra Adiperkasa, Tbk (MAP Group), which represents more than 150 international brands in the market, such as Loewe, Sandro, Chloé, Boss, Christian Louboutin and alice + olivia. MAP is also responsible for the operations of the iconic Galeries Lafayette, as well as the SOGO and SEIBU department stores in Indonesia. The first Marimekko store will be located in one of Jakarta's best-known shopping malls, Plaza Senayan, and is expected to open in early summer 2026.
“We are excited to start collaborating with Marimekko because we believe Marimekko's cheerful and optimistic design will appeal to Indonesian customers. We are delighted to be part of building Marimekko's growth story in Indonesia,” says Handaka Santosa, general director of PT. Panen Lestari Indonesia.
In the Philippines, Marimekko's franchise partner is Rustan Commercial Corporation, which, in addition to its own luxury department store chain, represents around 100 different brands in the country, including Chloé, Longchamp and Kate Spade. The continuously developing Philippine economy offers attractive long-term growth opportunities for international consumer brands. Market experiences are being gathered gradually, starting with four shop-in-shop locations in luxury department stores in the capital region, with the first estimated to open during summer 2026.
“We believe now is a good time to introduce Marimekko's iconic and distinctive prints in bold colors to Philippine consumers. We are excited to start building the Marimekko brand phenomenon together,” says Anthony Huang, President and CEO of Rustan's.
During the strategic period 2023-2027, Marimekko focuses on expanding its business. Asia is the most important geographic area for Marimekko's international growth and the company foresees growing demand for its brand in the region in the long term. By the end of 2025, there were a total of 94 Marimekko stores and shop-in-shops in the Asia-Pacific region, as well as online stores in each market.
Note: The headline, ideas and image of this press release may have been refined by Fibre2Fashion staff; the rest of the content remains unchanged.
Fiber2Fashion News Desk (RM)
