“We believe that even in a digitalized world, the creative and emotionally attractive physical retail concepts play an important role as the hearts of the brand's culture, feeding omnichannel growth. We are excited about our esteemed lateral partner to take this next step in Hong Kong to build the Marimekko phenomenon. Philosophy of lifestyle and art of engraving, inspiring new customers,” Natacha Defrance, senior vice president, sales, east region in Marimekko.
Marimekko has opened a flagship store in the Hong Kong Causeway Bay on October 16, 2025, in association with Sidefame Ltd. Leighton Road's renewed location presents the last experimental concept of the brand, showing fashion, accessories, home products and fabrics. The store highlights Marimekko's Unikko impression and supports the 2023–2027 growth strategy focused on the company's Asia.
The exterior of the new flagship highlights the famous Unikko of Marimekko, while the interior design is inspired by the Marimekko textile printing factory in Helsinki, Finland. The store presents a cured variety of Marimekko lifestyle products that range from fashion, bags and accessories to home items, including printed fabrics.
During the strategy period of 2023–2027, Marimekko focuses on climbing his business, with Asia as the most important geographical area for international growth. The company approaches its market areas through key cities, such as Hong Kong. Recognized as an important center for creativity, fashion and design, Hong Kong offers the opportunity to create brand awareness and positioning with a broader impact on Asia. Marimekko operates in Asia mainly through a loose franchise association model.
Note: The holder, the ideas and the image of this press release may have been refined by Fiber2Fashion staff; The rest of the content remains unchanged.
Fiber2Fashion News Desk (RM)
