“This achievement represents a moment of pride for the entire Mango team and reaffirms our deep commitment to the US market, a fundamental pillar in our global strategy,” he stated. Mango's director of expansion and franchising, Daniel López. “Reaching 40 of our own stores is an example of the hard work and dedication of our employees, as well as the positive reception of our differential value proposition by our customers in the US, a key market for us that is experiencing growth. “double digits.”
In 2025, Mango plans to open more than 20 stores, specifically in the Sun Belt and the northeastern regions of the country. Among the most notable openings are the arrival in Washington, Illinois and Nevada with stores in Bellevue Square, the shopping center par excellence of the Pacific Northwest, Michigan Ave, one of the main shopping avenues in Chicago, and the Fashion Show Las Vegas shopping center . Mango also plans to open stores for the first time in Connecticut, Arizona, Ohio, Oregon and Louisiana. Additionally, the company will increase its presence in California, with a focus on the San Francisco area, and in Texas with a store in the Houston Galleria, the company said in a press release.
Mango has exceeded its expansion goal in the United States for 2024, reaching 40 stores and plans to open 42 by the end of the year. In 2025, the brand aims to open more than 20 more stores, bringing its total in the United States to 65. Mango will invest more than $70 million and double its workforce to 1,200 employees. The expansion includes new logistics centers and a Mediterranean-inspired store concept.
All of these store openings will incorporate the new Mediterranean-inspired medical store concept, which reflects the spirit and freshness of the brand. Sustainability and architectural integration are the key to this new design, which conceives the Mango store as a Mediterranean-style house where warm tones and neutral colors predominate, combined with traditional, artisanal and natural materials.
Between 2024 and 2025, Mango will invest more than $70 million in the US, solely in new stores, and will also increase job creation. Over the last few years, Mango has created more than 600 new jobs in the country, going from 30 employees in 2020 to more than 640 currently. By 2025, the company hopes to double its workforce and exceed 1,200 employees.
As part of its expansion plan in the US, Mango has recently launched its second external logistics center in the country, on the outskirts of Angeles. With an area of 12,000 m² and a volume of 20,000 daily operations, the center employs a hundred people and is expected to supply the states on the west coast and in the center of the country.
These facilities are in addition to the offshore logistics center that Mango opened in 2022 in Pennsylvania and which serves the company's online business in most of the country. The East Coast center covers an area of 30,000 m², reaches 50,000 operations daily and employs 300 people.
Mango's expansion in the United States is part of the company's 4E 2024-2026 strategic plan, which aims to show Mango's differential value proposition, with strong emphasis on expansion and improving in-store and online sales. The United States is currently one of Mango's top five markets and the largest online market. By 2026, the company expects the country to become one of the group's three main markets in terms of turnover.
Mango has been present in the US since 2006. The company's expansion plan was launched in 2022 with the opening of its flagship store located at 711 Fifth Avenue in New York, one of the most exclusive shopping streets in the world. , adds the statement.
During the first phase of the expansion plan, Mango expanded its presence in New York, both in and around Manhattan. After New York, the company focused on increasing its presence in the state of Florida, with the opening of 2 stores in Miami and 1 in Orlando.
The company also sealed an agreement with Parsons School of Design in New York, one of the most important fashion schools in the world, to support the new generation of global leaders in the field of design and retail through training scholarships.
Fiber2Fashion (RR) News Desk
