Elena Carasso, Online and Customer Director at MangoHe commented that “Mango’s entry into 12 new countries strengthens its international presence and brings our value proposition and passion for fashion to new markets. Since the creation of our online channel, our goal has always been to reach the whole world to be closer to our customers. Today, almost 25 years after our e-commerce launch, we are present in more than 120 markets around the world, with an online sales channel available in 25 languages.”
Mango is one of the European fashion companies with the greatest penetration of the online channel in its business. A pioneer from its origins, the company created its website in 1996 to promote the brand worldwide and, later, in 2000, it launched its e-commerce, ten years before its competitors, becoming one of the first fashion companies to start online commerce in Europe.
Mango expands its online presence to 12 new markets, mainly in Africa, and appoints Marlies Hersbach as CEO of e-commerce. With online sales expected to exceed $1.11 billion in 2023, Mango aims for total revenues of $4.44 billion in 2026. The strategy focuses on technological advances, data management and expansion into more than 120 international markets.
During the 2023 financial year, Mango's online business accelerated its growth, exceeding €1 billion in turnover for the first time, representing 33% of the group's total revenue.
Marlies Hersbach, new CEO of e-commerce at Mango
Mango has also announced the appointment of Marlies Hersbach as Executive Director of e-commerce, who will take up the role as of 2 September. With extensive experience in the sector, Hersbach will be responsible for developing, leading and executing the company's online business strategy, reporting directly to Elena Carasso, Director of Online and Customers and member of the Management Committee.
Hersbach previously held the position of International Retail Director for Mango in France, where he oversaw the store strategy for the French market. Yann Bayon, currently Regional Retail Director for the Paris region, will now take on the role of International Retail Director for France.
The appointment of Marlies Hersbach is part of the company's Strategic Plan 2024-2026, which aims to achieve a turnover of more than 4 billion euros in 2026. This roadmap foresees strong growth in sales in store, but also in its online channel, a strategic pillar for Mango. By investing in technological development, data management, artificial intelligence and operational excellence, Mango will drive value creation.
Before joining Mango in 2022 as International Retail Director for France, Hersbach held various e-commerce positions at companies in the fashion sector, including Kiabi and Pimkie. Hersbach holds a degree in French Language and Culture and a specialisation in Intercultural Communication from the University of Utrecht.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion (RM) Press Desk
