Casares, who will join the company on 2 September from the Iberostar Group, has more than 20 years of experience in building and managing corporate reputation for national and international organisations. In his new role, he will be part of the company's executive committee, develop and implement the global strategy for corporate communication, institutional relations, public affairs and social action in the more than 115 markets in which Mango is present and will contribute to achieving the objectives set out in its Strategic Plan 2024-2026.
Mango has appointed Doris Casares as its new Director of External Communications, Institutional Relations and Public Affairs. With more than 20 years of experience, Casares will join the executive committee, develop global communication strategies and support Mango's 2024-2026 Strategic Plan. Her extensive career includes positions in various sectors and notable awards.
For him Mango CEO Toni Ruiz“Doris’s incorporation into Mango’s management team is a reflection of our commitment to strategic communication when it comes to elevating our value proposition, designed in Barcelona, sustainable, differential and of high quality. We are convinced that her incorporation will reinforce our 4E plan, contributing to business excellence and the positioning of the brand at an international level.”
A graduate in Communication from the University of Navarra and trained at prestigious national and international business schools in the areas of Sustainability, Marketing and Communication, Casares has a solid track record of more than two decades in international companies, where she has held management positions in countries such as Spain, Belgium and the USA, leading global teams and developing communication strategies in very diverse sectors (pharmacy, hospitality, innovation, banking, mass consumption, etc.). Casares has also received the Global Alliance and Nebrija University Award for Best Communication Management in Spain 2023.
Her latest projects include the development of the Communications and Public Affairs strategy for the Iberostar Group at an international level, including the design and communication plan for the strategic alliance with Intercontinental Hotels Group in 2022; the creation and implementation of the Global Marketing and Communications department of the innovation firm Opinno; and the management of the AstraZeneca Foundation in Spain, where she was also Director of Communications and External Relations, coordinating the international Nobel Prize Inspiration Initiative with the Nobel Academy in Sweden.
A member of the ESADE Promociona DE Program and a Master in Commercial and Marketing Management from ESIC, Casares also holds a PDD in Public Affairs from ICADE and in Digital Transformation from ISDI and Harvard University. He is currently part of the LEAP program of the World Business Council for Sustainable Development (WBCSD) in collaboration with ESADE, the Yale School of Management and the Singapore School of Management.
She is also a mentor for the ESADE and CEOE Promociona Project to accelerate the number of women in senior management positions. She has been a member of the Board of Directors and a member of the Commitment Committee of the Association of Communication Directors of Spain (DIRCOM), and President of the Association of Communicators of the Pharmaceutical Industry (ACOIF).
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion (RM) Press Desk
