Mango plans to open a new store in Bellevue Square, the Pacific Northwest's preferred shopping destination. The store will offer the Women's and Men's lines and will feature the Mediterranean-inspired store concept, New Med, which shows the spirit and freshness of the brand. Sustainability and architectural integration are key in this new design, which conceives the Mango store as a Mediterranean home with a predominance of warm tones and neutral colors, combined with traditional, artisanal and natural materials, such as ceramics, tuff, wood, marble, esparto grass. . grass and leather.
“We are excited to continue executing our expansion plans by coming to Bellevue, which is a key market on the West Coast,” says Mango's Expansion and Franchising Director, Daniel López. “This is a very exciting time for Mango as we continue to bring the brand's in-store experience to more American consumers.”
Mango, a leading fashion brand in Europe, is expanding its presence in the US and plans to open its first store in Washington state in Bellevue Square in 2024. The store will feature a Mediterranean-inspired design and offer women's lines and man. Mango aims to have 40 stores in the US by the end of the year and become one of the top three markets by 2026 through physical and e-commerce sales.
This opening is part of the expansion plan in the US that Mango began in 2022 after opening a flagship store on Fifth Avenue in New York City. The company's goal is to reach 40 own stores by the end of this year and for the country to become one of the group's three main markets in terms of revenue in 2026 through physical and e-commerce sales.
US expansion plan
Mango has been present in the United States since 2006. During the first phase of the expansion plan, Mango reinforced its presence in New York City, both in Manhattan and its surrounding areas. After opening the store on Fifth Avenue, the company focused on increasing its presence in the state of Florida, with the opening of two stores in Miami and one in Orlando.
In 2023, Mango expanded along the west coast and south, opening stores in California, Texas and Georgia. In 2024, Mango expanded its presence in California, opening a store in San Diego and launching in Pennsylvania, Massachusetts and Washington, DC. Specifically, Mango opened stores in Philadelphia's King of Prussia Mall and Boston's Natick Mall, the largest shopping centers in each respective state. In Washington, DC, Mango has opened stores in Tysons Corner, Westfield Montgomery and Pentagon City shopping centers and plans to open at 950 F Washington, in the heart of the downtown business district.
Mango also launched its Mango te gusta omnichannel loyalty program, which aims to create closer ties with its customers through experiences related to the brand's values: sustainability, culture and community. The program, created in 2019, allows customers to accumulate Likes (points) that they can exchange for numerous benefits such as discounts on future purchases, exclusive experiences and benefits for members or donations to solidarity projects with which Mango likes you collaborates.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fiber2Fashion News Desk (RM)
