LVMH Watch Week moves to Milan for January 2026 edition

LVMH Watch Week is underway again, this time to Milan for its 2026 edition in January. The 2025 event was originally scheduled for Los Angeles, but due to the fires in Southern California it was rescheduled and took place between New York and Paris.

Next month, however, the luxury watch fair will be held from January 19 to 21, 2026 in Milan, when the Italian fashion capital will host the seventh edition of LVMH Watch Week. The luxury group did not reveal the exact location of the lounge.

This event will feature nine LVMH Group houses that will present their new watch creations. Each maison will take the opportunity to reveal their innovations and savoir-faire to an audience of international journalists, customers and retailers.

After notable initial editions that showcased the group's key markets, LVMH has this time chosen Italy as the setting for this annual meeting. Previous editions of the traveling fair have been held in Dubai, Singapore and Miami. The Milan edition, highly anticipated by the entire watch community, will bring together Bulgari Horlogerie, Daniel Roth, gérald genta, Hublot, L'Epée 1839, Louis Vuitton, TAG Heuer, Tiffany & Co. and Zenith in Milan.

“This major event will provide new impetus to this essential meeting in the fine watchmaking sector,” said Jean-Christophe Babin, CEO of the LVMH watch division and CEO of Bulgari.

“Starting at the beginning of the year, this will allow us to present our new creations to our partners, journalists and clients. By 2026, we are already planning important novelties and exceptional pieces in all our houses, all united – in their diversity and complementarity – by the creative passion of the group,” added Babin.

This seventh edition of LVMH Watch Week will witness the strong creative dynamism of the group's watch division, the group stressed in its statement.

Headquartered in France and listed on the Paris Stock Exchange, LVMH is the largest luxury group in the world, with some 75 luxury brands, including Dior champagnes, Louis Vuitton, Moët Chandon and Dom Perignon, Givenchy, Fendi, Loewe and Loro Piana. Also in retail brands such as Sephora, Le Bon Marché department stores, DFS and La Samaritaine. Along with luxury hotel chains Belmont and Cheval Blanc and media properties such as Paris Match and Les Echos-Le Parisien.