LVMH launched the fifth edition of LVMH Watch Week in Miami on Sunday.
The event, which will last until February 1, showcases the latest collections from the group's six watch houses, including Bulgari, Hublot, Tag Heuer and Zenith, which graced the 2023 edition in Singapore.
Daniel Roth and Gérald Genta join the poster for the fifth edition, both relaunched within La Fabrique du Temps Louis Vuitton. Throughout the week, each house will offer attendees an exclusive first look at new creations that represent the dynamism of the Group's watch division.
“This fifth edition of LVMH Watch Week is held in Miami, United States, a strategic market for our watches and jewelry division,” said Stéphane Bianchi, president and CEO of LVMH's watches and jewelry division.
“We are excited and proud to once again shed light on the collective momentum of our watch houses: Bulgari, Hublot, Tag Heuer and Zenith, of course, but also Daniel Roth and Gérald Genta, who join us for the first time this year . .”
The choice of Miami as the venue for this year's event is strategic. The LVMH Group has a significant presence in the United States, with almost 42,000 employees, more than 1,000 stores and 13 production facilities. The region has consistently been a key growth driver for LVMH and its maisons.
The group also introduced the LVMH Institut des Métiers d'Excellence training program in North America in 2022 in collaboration with Tiffany & Co. More recently, LVMH announced an ambitious sustainability partnership with the Miami Design District to reduce stores' energy consumption and promote the use of solar energy.
Frédéric Arnault, CEO of LVMH watches, added: “LVMH Watch Week is an important event for our houses, an opportunity to start the year by welcoming our clients and partners. This now annual event highlights the exceptional creativity of our teams. and offers our guests a personalized experience as they discover our new creations, each representing a unique savoir-faire and vision of watchmaking.”
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