LVMH holds Life 360 ​​Awards in Paris

LVMH Moët Hennessy Louis Vuitton unveiled its first Life 360 ​​Awards to recognize the group's environmental progress, in the same week it celebrated achieving the coveted triple 'A' rating from the CDP.

Held inside LVMH's global headquarters on Avenue Montaigne in Paris on Wednesday evening, the group presented awards to 13 winning initiatives. These were selected from 187 projects presented by 41 Maisons in a carefully staged presentation designed to highlight the environmental transformation undertaken by LVMH.

LVMH brand teams from several continents came together via video link, from Tiffany in New York and Chandon in Sao Paulo to Loro Piana in Milan and champagne brands gathered in Epernay.

“The Life 360 ​​Awards illustrate how our Maisons are advancing the group's environmental roadmap. This collective push confirms that these issues are at the heart of our strategy… The winning initiatives point us in a clear direction: a form of responsible luxury, backed by concrete and ambitious actions,” said Antoine Arnault, LVMH's image and environment, and the driving force behind the project.

Arnault, eldest son of LVMH chairman and majority shareholder Bernard Arnault, particularly welcomed the fact that LVMH had once again been recognized with the CDP triple 'A' rating for its action on climate, forests and water.

The French luxury giant stressed that its environmental program Life 360 ​​(LVMH Initiatives for the Environment) is structured around five pillars: climate, biodiversity, creative circularity, traceability and transparency, and stakeholders. The group wants to publicly highlight successful initiatives and results.

In total, it claimed to have achieved a 55% reduction in its direct greenhouse gas emissions, reaching its 2026 target two years ahead of schedule. The preservation and regeneration of more than 3.8 million hectares of natural habitats. An increase to 33% in the proportion of recycled materials used in products and packaging. And the reduction of around a third of its indirect emissions.

“The award-winning initiatives reflect the quality of the work done collectively around Life 360. They demonstrate tangible progress and create genuine momentum across the group by encouraging the exchange of the most effective solutions between our Maisons and with our supplier partners,” said Hélène Valade, director of environmental development at LVMH.

The winning projects were selected by a jury made up of managers and experts from the Group.

Among the winners, Tiffany & Co. installed significant solar capacity at the Maison's diamond cutting and polishing facility in Botswana, reducing greenhouse gas emissions, as well as training and hiring local artisans for the project.

Moët Hennessy reduced its transport-related carbon footprint, notably increasing the share of maritime and rail transport. That led, in 2025, to a nearly 50% reduction in transportation-related carbon emissions compared to 2019.

Other awards went to Celine, Louis Vuitton, Rimowa, Chaumet, Christian Dior Couture and Christian Dior Parfums, the latter for an ambitious strategy aimed at gradually eliminating virgin plastics of fossil origin from customers.

Meanwhile, Guerlain took advantage of its historical link with bees in an initiative to raise awareness about the role of these insects, taught by its employees and aimed at primary school students around the world. And, through Women For Bees, a program in partnership with UNESCO that allows women to become beekeepers.

In terms of transparency, Bulgari came up with its own Digital Passport, using a micro-engraving on each creation, readable by scanning a smartphone using Al, revealing gemological certificates, origin and craftsmanship.

In addition to these awards, the jury presented a special 'coup de cœur' award to Moët Hennessy in recognition of its Living Soils, Living Together program, where the Champagne and Wines & Spirits labels work to reduce their environmental footprint.

Among which, Château Galoupet, a Cru Classé Côtes de Provence acquired by LVMH in 2019, has already been certified organic since 2023, implementing a regenerative viticulture approach. Crop coverage in 100% of the vineyard, more than 2.6 km of agroforestry hedges, regenerative hydrology structures, increase in soil organic matter and the installation of numerous refuges for biodiversity.

If at times the mood seemed a little complacent among LVMH executives, we were also struck by the sense that the Group's senior management had put real pressure on many brands to come up with genuinely environmentally friendly solutions. Which made the entire event a plausible reason for applause and optimism.