“All of these brands are redefining fashion by appealing to the masses. Prada, for example, taps perfectly into the ’90s and Y2K trends, and has become the most sought-after brand by Gen Z. There’s also Chanel and Gucci, whose bags are our most searched item and second most searched item, respectively, reigning in popularity among Baby Boomers and Zoomers alike. Miu Miu, breaking traditional age-specific style norms, has seen a remarkable 47 percent year-over-year increase in searches for its vintage pieces,” said Noelle Sciacca, Associate Director of Womenswear and Strategic Partnerships at TRR.
“The trend towards continued democratisation of cross-gender fashion is also clear, with many of these brands championing gender-fluid styles and inclusivity,” she added.
Louis Vuitton, Chanel, Prada, Gucci, Loewe, Miu Miu, Celine, Bottega Veneta, Dior and The Row were the most searched-for brands this year, according to luxury resale platform The RealReal’s 2024 Resale Report. Shoppers valued sustainability more than ever this year: 49 percent of respondents said extending the lifecycle of luxury is a top reason they shop on TRR.
Shoppers prioritized sustainability more than ever this year: 49 percent of respondents said extending the lifecycle of luxury is the top reason they shop at TRR, up 9 percent from last year.
Meanwhile, 31 percent of shoppers and 35 percent of shoppers who also do consignment said that since the pandemic, they are now focused on “buying fewer luxury pieces, more special ones.” Seventy-eight percent of respondents said they shop at TRR and place the utmost importance on “value,” according to the report.
TRR data shows strong demand for denim and durable, functional fabrics, with searches for vintage Levi's up 69 percent and fringed leather up 68 percent. Searches for Chloé blouses (up 18 percent), denim (up 49 percent) and culottes (up 152 percent) have all increased significantly this year.
Sales of women's sneakers have declined compared to mid-heels, loafers and ballet flats.
Trousers and skirt suits are no longer limited to boardrooms.
From this year's office siren trend to millennial nostalgia for wearing blazers to the club, everyday corporate attire is trending: The average selling price of ties is up 51 percent this year, and suits saw a 25 percent increase in total sales.
Much like its streetwear predecessors, this new casual aesthetic is heavily inspired by menswear, and is characterized by shoulder pads, low-rise skinny jeans, loafers, and more.
While the most commonly counterfeited bags remain the usual suspects (Hermès, Chanel, Louis Vuitton, Gucci, TRR all noted a major rise this year in Celine and The Row knockoffs following the quiet luxury boom of 2023),
These “superfakes” are often strikingly similar to the real thing, with an attention to detail that authenticators have rarely seen before.
Fibre2Fashion (DS) Press Desk
