Luxury consumers remain committed despite economic concerns: Saks Luxury Pulse Survey

Luxury consumers feel less optimistic about the economy, but they are still involved in luxury purchases, according to the latest Saks luxury pulse survey.

The main reasons for reducing confidence in the economy include global conflicts and economic instability, particularly among those with an income of $ 200k or more. In response to economic uncertainty, luxury consumers are prioritizing financial security, physical health and travel or new experiences in 2025.

Even so, 58% of respondents plan to continue spending the same or more luxury.

The sixty -three percent of those who earn $ 200K or more plan to maintain or increase their luxury expense, marking an increase of 4 percentage points compared to the previous year. Among consumers who earn less than $ 200K, 52% intend to maintain or increase their luxury expenses, a decrease of 5 percentages of 5 percentages decreases year after year.

The survey also underlines a growing trend: luxury consumers are increasingly adopting personalization and experiences promoted by AI to improve their shopping trips.

Consumers prefer to interact with personalized online content or through applications, followed by email marketing, while consumers find the highest custom content value that offers exclusive access to products, rewards and special offers of limited stocks.

Ninety -four percent of luxury consumers said they are willing to participate in activities that improve customization, such as creating accounts, generating desire lists and providing comments on purchasing preferences.

Meanwhile, 66% of luxury consumers said they are using AI functions when buying fashion online, an increase of 2 percentage points compared to the same time last year.

The most popular -AI tools include recommendations for the size and visualizations of products in different body types. However, consumers continue to doubt AI for virtual test experiences that require personal photo loads.

“In Saks Global, we are working to reinvent luxury purchases delivering luxury fashion and perfectly selected experiences for each customer. Our deep understanding of the luxury consumer, with this survey, affects our ability to do precisely that, ”said Emily Essner, president and commercial director, Global Saks.

“In Saks's global luxury pulse, we are pleased to see that the luxury consumer remains involved in the luxury purchase experience, despite a fall in his optimism about the economy.”