This 100th store opening builds on lululemon's strong track record of international growth and follows the brand's announcement last year to expand its international presence in 2026 with six new market entries (a record number for the brand in a single year) through its franchise partnership model. In addition to Poland, this year's planned entries include Hungary, Romania, Greece, India and Austria.
Lululemon will open its 100th store in the EMEA region on March 13 in Warsaw, marking its first entry into Poland and a key milestone in its international expansion. Operated through franchise partner Arion Retail Group, the opening underlines strong regional demand. The brand now spans 19 EMEA markets and plans six new entries in 2026, reinforcing its long-term global growth strategy.
Since the first Lululemon store in EMEA opened in London's Covent Garden in 2014, the company has steadily increased its physical presence across the region. Currently, there are lululemon stores in 19 EMEA markets. Earlier this month, Lululemon opened its latest company-operated store in London, on High Street Kensington, its 13th location in the city, reinforcing the importance of London as a key city for the brand.
“As we continue to see strong demand for Lululemon across the region, we are delighted to increase our physical presence in Europe with the opening of our 100th store in EMEA and the first location in Poland, almost 12 years after opening our first store in the region,” he said. Sarah Clark, Senior Vice President, EMEA, lululemon. “We continue to see significant opportunities within EMEA as we expand our international business. With this new store, we hope that new guests across the region will be able to experience our high-performance and stylish products, along with our community-led experiences rooted in movement and wellness.”
Lululemon's physical store presence plays a central role in how the brand connects with its guests, serving as dynamic community hubs and elevated retail spaces. The stores showcase the brand's technical apparel and accessories designed to support a wide range of activities including yoga, Pilates, running, training, tennis, golf and everyday movement.
With a presence in more than 30 markets globally, lululemon continues to strengthen its network in North America, EMEA, Asia Pacific and mainland China. The opening of lululemon's 100th store in EMEA reflects the brand's continued focus on long-term international growth, bringing its community focus and innovative products to even more guests around the world.
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Fiber2Fashion News Desk (RM)
