Ludovic de Saint Sernin will exhibit in New York next February

Ludovic de Saint Sernin heads to New York. The French designer, known for his sensual style and uninhibited eroticism, has been showing in Paris since he debuted in June 2019, but will move abroad for the Fall/Winter 2024-25 season. In fact, de Saint Sernin will appear on the official calendar of New York Fashion Week, where he will show on February 11, confirming the importance of the American market for his emerging brand. He will return to the French capital in June 2024.

de Saint Sernin resigned as creative director of Ann Demeulemeester last May. He can now dedicate more time to her eponymous label and has always had a strong connection to New York, where in June he was celebrated with a big party in her honor. It was the occasion to establish new contacts and start preparing for his next show in New York.

The American city is more than a touchstone and an important source of inspiration: it is also a strategic platform for the Ludovic de Saint Sernin brand. “After six years of activity, the North American market has become the most important for the brand in terms of revenue and one of the most loyal,” the brand states in a statement, indicating that the US represents 32%. From the market. your total income. The new collection and the February show will, therefore, be the opportunity “to [Ludovic de Saint Sernin] “Forge closer ties with the American market and pay tribute to a city that has played a crucial role in the development of its current brand identity.”

de Saint Sernin said that “I have no words to express how excited I am at the idea of ​​bringing LdSS to New York. It is a city that has always had a special place in my heart. “It has always been a source of inspiration, traditionally a key center in the history of contemporary queer culture and for some of today’s most influential art movements, as well as a city where the label has been able to create an incredible community.”

de Saint Sernin, 32, was born in Brussels and grew up in France. Graduated in fashion design from the Duperré School in Paris, in 2018 he was a finalist for the LVMH Prize and that same year he won the ANDAM creative brand award. He worked at Saint Laurent and then Balmain, and in 2017 he launched his own menswear brand, to which he later added womenswear.