LoveShackFancy is known for its ultra-feminine aesthetic, and for the fall 2024 season, Rebecca Hessel Cohen proved that the brand's “It” girl can also have a wild side.
“They're our girls after dark,” the designer said during a preview. “You might think she's a sweet, perfect Southern girl, but she actually likes to party, she likes to go out and she loves to dance. “There are so many different types of LoveShackFancy girls, so I think this is just a way to push that element.”
Hessel Cohen leaned into this wild side by presenting his fall 2024 collection at New York's famously raunchy nightclub The Box, showcasing a line of ultra-feminine and burlesque pieces alongside an array of models, dancers, drag queens and mimes .
Corsets and bustiers were the hallmark of the collection, with styles created using the brand's signature lace and floral motifs. The styles were a bolder direction but seemed a natural progression for the women's brand that has been rooted in design codes like bows, lace and ruffle embroidery. Many styles balanced this feminine and edgy feel, such as a pink lace corset paired with a silk skirt with bow slits or a white minidress with an exaggerated tulle train.
The designer again focused on intricate beadwork and hand embroidery on looks like a beaded white skirt and a long dress with ruffles and beaded details. LoveShackFancy also offered new versions of the red carpet dresses he debuted for spring, including a nude dress adorned with decorative beads and bows and a black lace maxi dress.
While pink and white dominated, an element of moodiness was injected through black and plum tones. Looks in darker tones were given a bolder element by mixing textures, such as in sequin-embellished maxi and mini dresses and black dresses with lace and ruffles.
As in previous seasons, Hessel Cohen wasn't shy about adding some sparkle, giving the whimsical lineup another touch of playfulness.
LoveShackFancy's Fall 2024 collection showcased the brand's innate understanding of its ultra-feminine customer and how to deliver youthful, fun styles that resonate season after season.
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