Louis Vuitton will present its next cruise show in Barcelona in May

Louis Vuitton will present its next cruise show in Barcelona on Thursday, May 23, one of multiple activations it is planning in the city this year, the house announced Tuesday.

Barcelona is the venue for the 37th Louis Vuitton America's Cup, the oldest international sporting competition held in any sport, dating back to 1851. Vuitton will also host the Louis Vuitton Cup qualifying session, to select a yacht to compete against the current champion, Emirates. New Zealand team.

The opening ceremony of this Copa América will be held in Barcelona on August 22, while the 13-race final will begin on October 12.

Although Vuitton's first activation in Barcelona this year will be its cruise show, continuing the tradition of showing in unexpected places of architectural significance.

Previously, Vuitton has held its cruise shows in iconic buildings such as; the Oscar Niemeyer Museum of Contemporary Art in Niterói; IM Pei's Miho Museum, near Kyoto; the Salk Institute in California and Isola Bella in Lake Maggiore, among others.

So far, Vuitton has not revealed the location of its next show in Barcelona.

“It is an immense pleasure to collaborate with the city of Barcelona by sharing common values ​​with Louis Vuitton that are deeply rooted in an extraordinary heritage and passion for creativity. The upcoming Cruise fashion show, which encapsulates women's creative director Nicolas Ghesquière's vision for the collection, as well as the upcoming Louis Vuitton Cup and the 37th America's Cup will undoubtedly capture Louis Vuitton's long relationship with Barcelona and the Catalan region of the more definitive way. ”said Pietro Beccari, president and CEO of Louis Vuitton.

Both on the cruise and during the America's Cup, Vuitton plans to celebrate this beautiful Mediterranean city with multiple events such as hospitality, an exhibition and cultural activations with guests from around the world.

Additionally, Louis Vuitton will launch its latest Barcelona City Guide along with a kiosk and pop-up cultural event. Barcelona and Louis Vuitton are also working on educational programs to support creativity and design in the city.

Louis Vuitton's relationship with Barcelona dates back to the beginning of the 20th century, when it actively participated in the Barcelona International Exhibition of 1929, bringing together industry, art and innovation. Georges Vuitton (son of Louis Vuitton) was part of the jury and also received a grand prize for his toiletry bag.

Louis Vuitton opened its first store in Spain in the city of Barcelona in 1987 and currently has two establishments in the Catalan capital.

Elsewhere in Catalonia, Vuitton opened its first workshops in 1990 and now operates six leather goods workshops in the region employing more than 1,800 people.