London Fashion Week begins; celebrates 40 years with 66 designers

London Fashion Week presented by 1664 Blanc (LFW) February 2024 is scheduled to begin today, February 16. Celebrate 40 years, highlighting 66 designers with 42 runway shows, 14 presentations and 18 digital activations.

Additionally, eight designers will be featured as part of the DiscoveryLAB program, which was established in 2018 to support emerging designers who do not yet meet the program's main criteria. Confirmed designers for this season's DiscoveryLAB include Ala Tianan, Amber W.Smith, Denis Howlhita, Kyle Ho, Laura Pitharas, Nyland Studio, Rhyzem and Savvas Alexander.

LFW begins today, commemorating its 40th anniversary. Featuring 66 designers, including emerging talent from the DiscoveryLAB program and Ukrainian designers, the event showcases London's creative community. New additions include Dunhill and Colville, while Dilara Findikoglu and Marques'Almeida return. The CWC offers 500 public events in addition to the main program.

LFW40 will highlight London's creative community and the city as a global cultural hub, as well as its role in fostering emerging talent and the next generation of visionary creatives. New to the LFW calendar are Dunhill and Colville. The calendar welcomes back Dilara Findikoglu and MarquesAlmeida. BFC Newgen designer Derrick will make his runway debut after having presented his collections digitally as planned in the past.

As part of the BFC's continued support of emerging design talent and Ukrainian Fashion Week, LFW will present three Ukrainian designers; J'amemme, Gasanova and Tamar Keburia. This initiative was launched by Ukrainian Fashion Week to support Ukrainian designers after the war, BFC said in a press release.

For February, the BFC will host several activations and events that will ignite the imagination and celebrate the breadth of creative talent and the creative community. To provide an overview of the LFW40 celebrations, the BFC has created an LFW40 cheat sheet which includes information on key plans for the anniversary, LFW over the decades, the economic impact of LFW and frequently asked questions.

LFW February will continue to unite London in a festival of creativity and innovation through City Wide Celebration (CWC). CWC is a program of events and activities open to the public that runs alongside the LFW calendar. This season, the program consists of 500 activations across 180 brands, including exclusive panel discussions, pop-ups, DJ sets, discounts, designer Q&A sessions, personalized giveaways, collection launches and creative workshops.

Fiber2Fashion (RR) News Desk