The first place winner of the 2024 Enterprise Challenge Award is Paulina Swigart, MA in Fashion Innovation and Entrepreneurship, for her presentation on Shifted, a size-adjustable clothing brand whose goal is to empower women to feel confident in their bodies. as they change over time. course of his life. In recognition, she will receive a portion of the $12,696 (£10,000) prize as funding to support the realization of the finalists' business ideas.
The winners of London College of Fashion's Enterprise Challenge 2024 are Paulina Swigart for Shifted, Dendi Alrashid for Teman Merakit and Daisy Royle for Yanet, with recognition and funding aimed at encouraging innovative fashion entrepreneurship among students. The competition, now in its eighth year, supports innovative ideas from LCF students.
The second prize was awarded to Dendi Alrashid, MA in fashion entrepreneurship and innovation, for her presentation on Teman Merakit, a resource sharing platform that works to champion Indonesian creatives and bring recognition in the global market to the heritage of Indonesian local fashion. Third prize was awarded to Daisy Royle, a graduate in fashion design and development, for her presentation on Yanet, a fashion brand that aims to solve the abandonment of curves on the catwalk, alter the current sizing system and redefine the experience. shopping for plus size people.
The highly commended awards went to Mariana Muhle, MA in Fashion Innovation and Entrepreneurship, for her presentation on Millbot AI, and to a five-person group of MBA students who make up the creative agency Amplico.
The LCF Enterprise Challenge, now in its eighth year, culminates each June following an open call for LCF students from all year groups to submit ideas for an innovative product or service that they believe could make a real difference to a community, client or consumer. cluster.
This year's final took place on 13 June at LCF's new East Bank campus, east London, in the Queen Elizabeth Olympic Park, where LCF students shortlisted as finalists presented their ideas to a panel of judges from Esteemed industry representatives consisting of Gavin Clark, Judge Director: Business and Marketing Director, UAL, Andrew Bravin: Partner, Sheridans, Kat Deem: Senior Portfolio Editor, WME Fashion, Joe Kearins: Director, Gate One part of Havas Group , and Gianluca Priori: CEO of Jumeirah Carlton Tower, sponsor of the Enterprise Challenge 2024, LCF said in a press release.
“I am very grateful for this experience and for being the winner of this year's London College of Fashion Enterprise Challenge. I have learned a lot throughout this process and to have my hard work recognized is a great honor. I am so grateful to everyone who has supported me on this journey and I can't wait to see what the future holds. “I look forward to the opportunity to grow Shifted and empower women to feel confident in their clothes and their bodies through adjustable-size clothing.” Paulina Swigart, the winner of this year's Enterprise Challengesaying.
“The five finalists who made it to the Enterprise Challenge final demonstrate the commitment and passion it takes to create a business from an idea, and this has been fueled by the vibrant program of activities, events and support provided by the Enterprise Challenge. London College of Fashion. This is why UAL is rated as one of the best universities for producing entrepreneurs. “We are really proud to see the continued development and growth of our previous Enterprise Challenge winners, who are inspiring those who achieve it.” Linda Roberts, Head of Postgraduate Futures, Business and Innovation at London College of Fashion, UALsaying.
“We are proud to sponsor the Enterprise Challenge at London College of Fashion UAL, a leading institution in the creative world for over 100 years. Supporting young talent and initiatives that express a bold identity with cutting-edge designs and modern creations places Jumeirah Carlton Tower at the forefront of this unique and colorful industry. “Having collaborated with them on our festive project in 2022, where we saw dedication, passion and creativity work in harmony, we are incredibly excited to be working with London College of Fashion once again.” Gianluca Priori, CEO of Jumeirah Carlton Towersaying.
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