This quarter, Loewe was a sponsor of the Met Gala, launched a new Paula's Ibiza collection, presented its Spring/Summer 2025 menswear show in Paris, and launched a Pride capsule collection. The premiere of the film Challengers, with costumes designed by Jonathan Anderson and select items available to purchase through Loewe, aligned the brand with a high-profile cultural moment.
Spain’s Loewe has overtaken Italy’s Miu Miu and Prada to reclaim the title of the world’s most popular brand in the Lyst index for Q2 2024, a position it last held in Q2 2023. Italy’s Gucci and Versace, and France’s Balenciaga, Saint Laurent and Jacquemus all move up within the top 10. Loewe’s Cloudtilt 2.0 sneaker is the most popular product this quarter.
Demand for Loewe's basket bags and logo-emblazoned tank tops helped fuel a 29 percent rise in searches over the past three months.
Italian brands Gucci and Versace, French brands Balenciaga and Saint Laurent (all up one spot) and French brands Jacquemus (up two spots) have all moved up within the top 10.
American fashion house Coach New York has re-entered the ranking of the most popular brands for the first time since Q4 2022. Combining heritage appeal with fresh designs, the brand’s ability to blend accessible luxury with on-trend aesthetics has resulted in a 27 percent increase in searches this quarter, driven by demand for the Tabby bag, the third most popular product this quarter.
Jacquemus has moved up to eighth place, following the launch of its wedding campaign 'Le Mariage' and summer capsule 'Les Rayures', according to demand.
US clothing and shapewear brand Skims has moved up one spot to 12th place, following a busy quarter that included the announcement of five new store openings and the launch of a new swimwear line. Searches have increased by 32 per cent in the past three months, according to a release from The Lyst Index.
As luxury brands continue to raise their prices, contemporary labels such as Coach and Belgian leather handbag brand Dragon Diffusion are stealing search share from traditional houses.
On Loewe’s account on social media platform X, the Cloudtilt 2.0 sneaker is the most popular product this quarter. Casablanca’s crochet knit shirt is the most popular menswear piece this quarter, with searches up 161 percent quarter-over-quarter. The Parisian brand has played into this year’s “summer of sport” with its retro tennis-inspired Pre Fall 24 collection.
Dragon Diffusion’s Santa Croce braided leather tote bag takes the fifth position and has managed to establish itself as a new cult favorite in a notoriously crowded market: the basket bag category. Searches for the brand’s made-to-order tote bags have increased by 197 percent this quarter.
Italian knitwear brand High Sport’s flared trousers are the sixth best-selling product this quarter and have earned a cult following among industry insiders in the US. Searches for High Sport are up 42 percent on Lyst this quarter.
British womenswear brand Amy Lynn’s puffy dress comes in at No. 7. Founded in 2017, searches for its puffy dress increased by 53 percent in April after it went viral on TikTok, generating more than 61.6 million posts.
Belgian brand Dries Van Noten's suede sneakers and Adidas' SL72 OG are also among this quarter's bestsellers.
Fibre2Fashion (DS) Press Desk
