Made with Liva Reviva fabrics, made of up to 30% of recycled textile waste mixed with FSC certified wood pulp, the collection defended ecological luxury without compromising fluidity or versatility. The light and breathable nature of the fabric allowed Gupta to give life to the intricate art, inspired by the rich cultural heritage of India, all while reinforcing the importance of responsible fashion.
Aarti Vijay Gupta exhibited Kalighat stories in London Fashion Week FW25, combining Indian heritage with sustainability using Liva Reviva Fabrics. Inspired by the art of Kalighat and Patua, the collection had 35 appearance of male clothes and women's clothing with intricate impressions and fluid curtains. When associated with Liva, Gupta highlighted the ecological luxury, merging tradition with innovation.
For Kalighat's stories, Gupta worked closely with artisans from the famous traditions of Kalighat and Patua de Kolkata, transforming the narration of ancient narratives into modern fashion. The recognized paintings of Midnapore's parchment were integrated together with “Patua Feet”, a vivid artistic representation of music, mythology and daily life. The designs merged tradition with contemporary aesthetics, which shows a perfect combination of history and modernity.
The track had 35 different looks in men's clothes and women's clothes, presenting a wide range of styles. The fluid curtains and structured layers highlighted the versatility of sustainable fabrics of liva, while earthly tones and cakes off formed the base for intricate impressions with artisanal details that add depth to each piece.
Commenting on collaboration, Mr. Sree Charan, Vice President of Marketing, Global Chief – Brands, Birla Cellulosa, Aditya Birla Group, He said: “We are proud to associate with Aarti Vijay Gupta on this trip to sustainable fashion. Its ability to integrate traditional art forms with contemporary design using the sustainable fabrics of Liva perfectly embodies our commitment to responsible fashion. Together, we continue to redefine the luxury in a way that is innovative and conscious of the environment.”
Designer Aarti Vijay Gupta He shared his vision for the collection: “Traditional artists often overshadow in the global fashion conversation, so bringing their work to an international scenario is incredibly special to me. With this collection, I wanted to rethink the narrative around Indian art using the old man to create something new. Work with Liva Reviva, a sustainable fabric, provided the perfect canvas to honor these traditions while covering innovation.
The collaboration of Liva with Aarti Vijay Gupta aligns with its mission of promoting the change in the fashion industry through a conscious design and advanced fabrics that minimize waste. By supporting designers to merge art with sustainability, Liva continues to shape a future where fashion is significant and responsible.
Note: The holder, the ideas and the image of this press release may have been refined by Fiber2Fashion staff; The rest of the content remains unchanged.
Fiber2Fashion News Desk (HU)
