Strategically located within the premier shopping destination, which attracts approximately one million visitors every month, the New Delhi store is set to become a prominent destination for denim enthusiasts and fashion-forward shoppers.
Levi Strauss & Co has opened its largest Asian store in New Delhi, spanning 9,150 square feet. It is the brand's largest commercial store worldwide and features contemporary design, a wide range of clothing and personalized services such as a Levi's tailoring. This flagship store will be a key destination for denim enthusiasts, highlighting the company's expansion in India.
Following the Levi's Icon store concept, every aspect of the store exudes a contemporary charm synonymous with Levi's iconic style, with a spacious layout, diverse product offerings and enhanced services.
Consumers are greeted by a three-dimensional façade with a broken ombre effect at the entrance that opens to striking indigo ceilings, ombre indigo pillars and custom elements such as LED screens with visual animations. The store includes a wide variety of men's and women's clothing, ranging from iconic Levi's fits, like the classic 501 jean, to trend-focused offerings. These include a new range of women's fits complemented by a variety of tops to complete our denim lifestyle offering, as well as an advanced collection of men's stretch denim for all-day comfort along with an expanded range of relaxed fit jeans. and versatile blouses. There is also a Levi's tailor shop on site, which provides enhanced customization services, such as custom embroidery and distressing, so fans can create unique, personalized products tailored to their preferences.
The Pacific Mall store demonstrates LS&Co's commitment. with the Indian market, adding to its fleet of owned and operated stores across the country and reaffirming the company's commitment to providing the best fan experiences.
“As we continue to expand our presence in India, this opening underscores Levi Strauss & Co.'s commitment to a direct-to-consumer approach complemented by elevated shopping experiences for consumers in our stores,” he said Hiren Gor, CEO of LS&Co. for south asia. “With the expanded space, both fashion seekers and style curators who visit our store in Pacific Mall can also expect to find a wide variety of products to achieve their desired denim lifestyle from top to bottom.”
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fiber2Fashion News Desk (RM)
