Having shaped India's female beauty landscape, since its inception in 1952, House of Lakme continues to be a voice for stars on and off the runway, pioneering beauty and fashion as markers of self-expression. With this season of Lakme Fashion Week x FDCI, as always, House of Lakme will present innovation through an immersive experience.
Lakme Fashion Week x FDCI, scheduled from March 13 at the Jio World Convention Center, promises to redefine Indian fashion with narratives of beauty, modernity and self-expression. The event will feature GenNext shows, trend magazines and exhibitions by leading designers. FDCI will highlight 'Made in India' handlooms and has collaborated with Pearl Academy.
Day 1 will open with INIFD's GenNext show, followed by the premiere of an LFW issue of Fashion x Beauty Trend magazine. This trend magazine brought to you by Lakme will showcase the 2024/25 global trends in fashion, beauty, design and lifestyle. Lakme Fashion Week x FDCI will culminate with the House of Lakme Grand Finale on March 17, which will see the showcase of an award-winning couturier's new collection.
With over 400 members, the FDCI was established with the primary objective of spreading the word about the fashion industry, based on supporting, encouraging and showcasing the best fashion and creative talent in the country. As handlooms take center stage in a nation whose history is steeped in the flavors of indigenous crafts, FDCI remains true to its promise of promoting the 'Made in India' badge. The FDCI warehouse will also help attendees gain direct access to the collections from the ramp and interact with designers on the ground. This season, FDCI will host three exhibitions, one is FDCI presents 'Measure' with an international designer, the other is GQ X FDCI Men's Edit with designers Countrymade, Jaywalking and Rishta by Arjun Saluja. Additionally, FDCI will collaborate with Pearl Academy for 'First Cut'.
Reliance Brands, which operates Lakme Fashion Week x FDCI, is a prominent player in India's fashion and luxury industries. The organization places a lot of emphasis on nurturing the country's young designers and fashion talents, as well as creating sustainable narratives through initiatives such as INIFD presents GenNext and R|Elan presents the Circular Design Challenge. The Circular Design Challenge, which was first launched in India in collaboration with R|Elan and the UN, has now expanded globally, and winner Anish Malpani of 'Without' will showcase his talent to the world this season. The fusion of heritage and contemporary elegance can also be witnessed when JJ Valaya presents his latest collection, JJV Kapurthala, at the R|Elan showcase during Lakme Fashion Week x FDCI.
Lakme Fashion Week x FDCI has always been one of the most awaited and celebrated fashion shows in the country. All performances will continue to be streamed live across the platform's OTT partners JioCinema and JioTV, while Lakme's performances and initiatives will also be streamed on Lakme's social media channels. The event is also streamed live on LFW and FDCI social media channels to reach out to the wide Indian and global fashion audience, House of Lakme said in a press release.
“We are delighted to announce the next edition of Lakme Fashion Week in association with FDCI, India's largest official Fashion X Beauty event. Unrivaled artists and design talent will converge across all facets of the five days of fashion, as this season takes center stage on the latest innovations, technologies and trends in fashion and beauty. The House of Lakme will debut a collection that is modern, trend-setting and has a high-performance approach towards beauty, at the final show of the Lakme X FDCI Fashion Week directed by a world-famous Indian designer.” Sunanda Khaitan, vice-president of Lakme, saying.
“We are delighted to announce our return to Mumbai for the upcoming Lakme Fashion Week in association with FDCI. This season we are ready to bring the best of design talent to the runway. Our aim is to develop an environment that provides a platform for experienced and emerging designers to showcase their talent to the industry and at the same time foster a new generation of designers through our talent discovery initiatives. We look forward to this season and are confident that it will propel the Indian fashion industry to new heights.” Sunil Sethi, president of FDCIsaying.
“We return with an electrifying agenda, aimed at celebrating exceptional design talent from India and beyond, featuring a selection of influential and visionary creators. We are also grateful for the continued support of our esteemed brand partners and look forward to welcoming new collaborators who join us on this exciting journey. Our anticipation is high as we aim to transform the event into a vibrant hub of ideas spanning design, innovation and sustainability in the upcoming season in Mumbai.” Jaspreet Chandok, Group Vice President, Reliance Brandssaying.
Fiber2Fashion (RR) News Desk
