Sam Edelman, the contemporary lifestyle brand celebrated for its iconic footwear and a leading brand in the Caleres (NYSE: CAL) portfolio, debuts its Spring/Summer 2024 campaign featuring Kylie Jenner. This pivotal campaign kicks off the Sam Edelman brand's year-round 20th anniversary celebration.
The visionary spirit of Sam and his co-founder, muse and wife, Libby Edelman, is captured in a series of profound images of Kylie like we've never seen her before. In a rare appearance outside of her own brand, Jenner's appeal brings excitement to this innovative campaign to further elevate the essence of the Sam Edelman brand.
“This campaign epitomized that fashion is more than something to wear, it is a source of power,” he said. Jenner. “I loved the way each pair fit me perfectly and instilled in me a feeling of confidence and beauty. “I am honored to be a Sam Edelman brand ambassador, especially during its 20th anniversary, which celebrates extraordinary craftsmanship and commitment to championing people power through footwear.”
Kylie fits the bill as a brand ambassador: she is influential beyond her years and widely admired. Her style combines avant-garde taste with timeless elegance, which Sam's iconic designs have represented over the past two decades.
“Twenty years is a great milestone for our brand,” he says co-founder and creative director Sam Edelman, “I feel very fortunate to have the support of Caleres, our parent company, to help lead Sam Edelman to its next chapter. Kylie Jenner is the complete embodiment of the modern woman: an incredible mother, daughter, sister, friend, and businesswoman. “Having her as the face of our brand for this historic year is a true testament to the incredible fashion and lift we plan to bring to our customers, not just this year but many more to come.”
President and CEO of Caleres, Jay Schmidt, commented: “I am so excited for Sam, Libby and the entire Edelman team as they celebrate 20 years. When I think about what makes Sam a leader in the footwear space, it's really his ability to design iconic shoes that his consumers love year after year. after the year. From his bow ballet flats to Bay sandals and Hazel dress shoes, he has that special talent that he continues to deliver on.”
The images showcase key items from the footwear collection, highlighting a mix of new fashion trends alongside timeless classics emblematic of the brand's heritage. Iconic Sam Edelman styles are highlighted, including the Hazel Pump, Bianka Slingback and Felicia Ballet Flat, while emerging classics like Michaela Mary Jane and new arrivals like the Leana Heel also take center stage.
Sam Edelman will support his spring line and the campaign through in-person appearances at Nordstrom, the first scheduled for April 4 in Scottsdale, AZ., and the second on April 6 in Dallas, TX.
Edelman joined forces with David Lipman for this campaign shot by photographer Chris Colls. Other members of the team include makeup artist Ariel Tejada, hairstylist George Cortina, and hair stylist Jesús Guerrero.
The Spring/Summer 2024 collection is now available at SamEdelman.com and at retailers worldwide.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Sam Edelman, the Caleres brand, launches its SS'24 campaign starring Kylie Jenner. Jenner embodies the modern woman and praises the perfect fit and confidence in Edelman's designs. Edelman appreciates Caleres' support and his plans for a fashionable future. The campaign showcases iconic styles, with Edelman making personal appearances at Nordstrom in April.
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