Kiabi bets on B2B with the new customizable clothing brand Wekrew

The Kiabi Group has announced the launch of a new brand, Wekrew, aimed specifically at the B2B market. The measure aims to provide associations, companies and local authorities with personalized clothing and accessories.

Wekrew offers t-shirts, sweatshirts, polos, hats and caps. Prices start at €3 per t-shirt for orders of 20 or more, €7.13 for a sweatshirt, €10.50 for a polo shirt and the same for a zip-up sweatshirt. Sizes go up to 4XL and prices decrease as volumes increase.

The range covers both French and foreign production. A “Made in France” section allows direct access to the locally produced segment of the range. The pieces can be personalized with monochromatic or four-color prints, as well as embroidery, patches or personalized labels.

“Wekrew is part of a strong trend: the growing need for companies, associations and local authorities to establish connections through clothing,” the company says. “School uniforms, clothing for associations or sporting events, clothing for corporate teams: all those situations in which clothing becomes a vehicle of cohesion, pride and belonging.”

The company, which reportedly employs 10,000 people in 83 countries, continues its diversification strategy with Wekrew to remain among the main players in France's textile sector. This strategy includes, among others, the development of second-hand offers, household clothing and footwear for young children.

As FashionNetwork.com recently noted, Kiabi heads a group of fast-growing brands in the French apparel market. With a turnover of 2.5 billion euros in 2024, Kiabi currently operates 647 points of sale.