Kering Eyewear becomes a Harvard case study (#1687763)

Kering Eyewear and its CEO, Roberto Vedovotto, have achieved one of the highest business awards: the company has become a case study at Harvard Business School.

The academic analysis coincides with the 10th anniversary of Kering Eyewear, a groundbreaking project in which French luxury giant Kering merged all of its eyewear activities into a single division. Before that, like most runway fashion design brands, Kering's five major fashion houses had licenses from several Italian manufacturers.

“Kering Eyewear is proud to announce that it has become a case study at Harvard,” the division announced in a statement.

As part of the study, representatives from Harvard Business School came together to write about the exceptional history of Kering Eyewear, giving students at Harvard and around the world the opportunity to learn about the company and delve deeper into the milestones it has made. achieved throughout its history. first ten years, Kering Eyewear added.

The professorial research is a surprising compliment to Kering Eyewear's sole CEO, Roberto Vedovotto, who helped convince Kering to create the division and led it from day one.

“Becoming a Harvard Case Study and being recognized by one of the most prestigious and recognized educational institutions in the world is a unique privilege for all of us at Kering Eyewear, and represents an additional opportunity to celebrate our 10th anniversary in a very special way.” , as well as additional support for the commitment of our team that is driving the success of our company,” said Vedovotto.

Under his leadership, Kering Eyewear currently manages a total of 14 brands. Led by Kering's big five fashion houses: Gucci, Saint Laurent, Bottega Veneta, Balenciaga and Alexander McQueen. While overseeing several key brands within its former rival, luxury group Richemont: Cartier, Chloé, Montblanc, Dunhill and Alaïa. In addition, four other brands: Puma, Lindberg, Maui Jim and Zeal Optics.

Vedovotto graduated from the Bocconi business school in Milan and trained as an investment banker in London and Milan with Morgan Stanley, Lehman Brothers and Nomura. He later joined Italian eyewear specialist Safilo, piloting its entry onto the Stock Market. Before assuming his current position in 2014.

The case study of the famous American university, the result of a series of analyzes and interviews, offers information about Kering Eyewear's innovative business model and its role as a revolutionary element in the eyewear industry.