“For more than 30 years, Kate Spade New York has been known for its fresh, modern sensibility, energetic approach and playful wit, inviting everyone to seek the extraordinary in the everyday,” she said. Jennifer Lyu, Senior Vice President and Design Director, Kate Spade New York“We have always been passionate about sharing a colorful world and this approach continues to shape everything we are today. We are a brand with a universal language of joy, optimism and enduring style, and a customer who has historically felt deeply connected to this.”
Kate Spade New York launches its Fall 2024 collection, featuring the revamped Spade Flower Jacquard fabric. The brand will premiere a short film with Taraji P Henson, Nicola Coughlan and Marsai Martin to promote a new global fund for women’s mental health. The Fall 2024 collection features updated classic prints and new luxe jacquard fabrics.
“At Kate Spade, we believe in expressing joy through style that goes beyond what you’re wearing – that continues to spark conversation and inspire you and those around you, every day. And while joy is universal, it’s also deeply personal. We’re thrilled to partner with Taraji P Henson, Nicola Coughlan and Marsai Martin – three bold, powerful and dynamic women – to introduce our Fall 2024 campaign. We’re also honored to feature them in a short film to mark the launch of our brand’s new global fund for women’s mental health. The short film explores the intersection of joy and mental health through each woman’s perspective, and we’re excited to premiere it during New York Fashion Week at our third annual Global Summit on Women’s Mental Health,” Lyu continued.
“I have long admired the unique spirit of Kate Spade New York. The soul of the brand is rooted in creativity, style and optimism. When you wear the brand, you feel joy. I am proud of the incredible journey I have been on with Kate Spade New York over the years to shed light on the importance of pursuing personal happiness. As women, we take care of others before we take care of ourselves. And my wish for all women is to please make that intentional space for yourself and pour that same energy into yourself.” Henson saying.
“I am so proud and honored to collaborate with Kate Spade New York on this beautiful campaign, which has a very important message at its core. When I finished the first season of ‘Bridgerton,’ the gift I gave myself was a Kate Spade New York bag, which I still treasure, so being a part of this campaign feels like a very special moment,” she said. Nicola Coughlan“Life is precious and it goes by so fast. That’s why I make sure to enjoy the moments of joy as deeply as I can, because I know that those are the memories that make life worth living.”
“I have always been drawn to the optimistic nature of Kate Spade New York. Their approach to design is pure – it is playful yet sophisticated, and has an authentic, intelligent wit,” she said. Marsai Martin“Working with Taraji and Nicola on the brand has helped me remember the importance of taking care of yourself, seeking your own joy, and finding the resources that give you stability every day. The brand has created a beautiful community around the idea that joy has a deeper meaning and is different for each person.”
Kate Spade New York’s Fall 2024 collection embraces the spirit of the season and the endless possibilities it offers. Classic prints and proportions, heritage details, and tried-and-true brand codes are reimagined in entirely new ways, with the brand’s signature charm elevated to the max. The brand’s Spade Flower Jacquard bag group is inspired by its most iconic brand identifier, the spade. The pattern has become a staple of Kate Spade New York’s handbag assortment. Continuing its long-term partnership with world-renowned Italian luxury textile mill Limonta, Kate Spade New York has created a new luxury jacquard fabric, now interpreted with more depth and dimension than ever before.
Fibre2Fashion (RR) Press Desk
